The Hong Kong tourism market is expected to reach USD 41.5 Billion in 2032, likely to surge at a strong 10% CAGR during the forecast period of 2022 to 2032.
The tourism sector plays a significant role in Hong Kong’s economy. However, the number of visitors from China has been declining since 2014, causing a slowdown in the Hong Kong tourism sector.
Additionally, there is increasing competition from Chinese tourists who are now traveling to destinations like Europe and Japan. In response, Hong Kong’s government is working to develop new tourism attractions to reestablish the city as a top tourist destination.
With its vibrant culture, stunning skyline, and unique blend of East-meets-West, Hong Kong remains a prime destination in the global tourism market. Innovative marketing strategies are crucial for enhancing engagement and attraction. Luxury hotels, in particular, can utilize these tactics to create a distinctive appeal.
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Key Trends in the Hong Kong Tourism Market
The Hong Kong tourism market is a dynamic and ever-evolving sector that plays a crucial role in the region’s economic landscape. In recent years, several key trends have emerged, shaping the industry and influencing the preferences of both domestic and international travelers.
- Rise of Sustainable Tourism: One significant trend is the increasing focus on sustainable tourism. Travelers are becoming more environmentally conscious, seeking eco-friendly accommodations, and engaging in activities that promote responsible tourism. Hong Kong is responding by promoting green initiatives, encouraging sustainable practices among businesses, and introducing eco-friendly attractions.
- Digital Transformation: The digital revolution has transformed the way tourists plan, book, and experience their trips. Hong Kong has embraced digitalization by enhancing online platforms, implementing smart technologies in transportation and accommodation, and leveraging data analytics to personalize tourist experiences. The integration of virtual reality and augmented reality is also gaining momentum, offering innovative ways to explore the city.
- Cultural and Heritage Tourism: With a rich history and vibrant cultural scene, Hong Kong is witnessing a surge in cultural and heritage tourism. Travelers are seeking authentic experiences, exploring historical sites, traditional festivals, and local customs. The government and businesses are investing in preserving cultural heritage, restoring historical landmarks, and organizing events that showcase Hong Kong’s unique identity.
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Hong Kong Tourism: Spend Analysis
As per the figures released by the World Travel and Tourism Council, in the year 2014, the direct contribution of travel and tourism to the GDP of Hong Kong stood at HKD 204.6 Bn that comprised 9.1% of the total GDP of the region, and this is likely to show an increase by 3.5% per annum during the 10-year period of 2015-2025 and reach a figure of HKD 293.2 Bn – and this will comprise 9.5% of the total GDP of Hong Kong in the year 2025.
As per the same source, in the year 2014, visitor exports generated an amount of HKD 366.6 Bn that comprised 7.5% of the total exports of Hong Kong. Visitor exports are forecasted to increase by 3.6% per annum during the 10-year period of 2015-2025 and reach a figure of HKD 527.8 Bn in the year 2025 and this will comprise 6.6% of the total exports of Hong Kong.
As per the figures released by the Tourism Commission – The Government of Hong Kong Special Administrative Region in the year 2015, a total number of 59.3 million international tourists were received by Hong Kong that represented a decline of 2.5% over the figures of the year 2014.
In the year 2015, China continued to be the source of the largest foreign tourist market, with over 40 million arrivals that accounted for over 75% of the total foreign tourists’ arrival. This represented a decline of 3% over the corresponding figures of the year 2014.
The overnight visitor per capita spending in the year 2015 amounted to HKD 7234, which represented a decline of 9.1% from the corresponding visitor per capita spending in the year 2014. Average length of stay of overnight visitors was 3.3 nights in the year 2015, which remained the same for the year 2014 as well.
Key Companies Profiled:
- Expedia
- Trip Advisor
- Any Tours
- Rome 2 Rio
- Faces of Hong Kong Ltd.
- Luxe Travel Hong Kong
- Great Ocean Tours and Travel Limited.
- Cox and Kings
- Fortune Package Tour Operator
- Thrillophilia
- Thomas Cook
- Romania Tour Store
- Tour My India
- Affordable Tours
- Tour Radar
- G Adventures
- TUI China
- World Expeditions
- Others
Key Segments Profiled in the Hong Kong Tourism Market Survey
By Purpose:
- Adventure
- Vacation
- Business
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Consumer Orientation:
- Men
- Women
- Children
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Tourism Type:
- Domestic
- International
By Age Group:
- 15-25 years
- 26-35 years
- 36-45 years
- 46-55 years
- 56-65 years
- 66-75 years
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