The culinary tourism industry in Italy is set to attain a value of USD 44,883.6 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 13.1%, reaching USD 153,714.1 million by 2034.
Leading participants in Italy’s culinary tourism market are leveraging online and social media platforms to promote the country’s rich culinary heritage. Wine-making and tasting packages offered by various travel agencies are attracting more international tourists, capitalizing on Italy’s renowned wine industry.
Culinary classes available in certain regions of Italy are also boosting the market. For example, visitors can take classes in Bologna to learn how to prepare Tortellini, and in Rome, they can learn the art of pasta-making by using the correct ingredients. These initiatives, largely driven by the Italian government, aim to enhance and promote the country’s culinary tourism market.
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In addition, the government is providing financial support to local and small restaurants, hotels, and cafes to promote traditional food and drinks. They are also promoting new entrepreneurs. Due to these initiatives, restaurants and cafes are nowadays providing local delicacies made by using conventional ingredients found across Italy.
Key Takeaways: Italy Culinary Tourism Market
- By activity type, the restaurants segment is likely to dominate the Italy culinary tourism market.
- Based on booking channel, the online booking segment is anticipated to generate lion’s share in the Italy culinary tourism market.
- In terms of tourist type, the international segment is set to lead the Italy culinary tourism market by holding the largest share in 2032.
- By age group, the 35-45 years segment is expected to dominate the Italy culinary tourism market in the assessment period.
- The Italy culinary tourism market represents about 5%-9% of the global culinary tourism industry.
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Competition Landscape: Italy Culinary Tourism Market
Leading players in the Italy culinary tourism market are focusing on adopting promotional strategies to attract more tourists. They are also collaborating with small, local restaurants and cafes to enhance sales in the market.
Major key players
- Sicily Activities
- Soleto Travel
- Let’s Cook in Umbria
- Click Tours
- Back-Roads Touring
- Omega Tours
- Travel Before
- Intrepid Travel
- Winedering
- Turisti in Puglia
- Europeando Europa
- Exodus Travels
- Experience BellaVita
- ExperiencePlus! Bicycle Tours
- Cosmos
- Learning Journeys
About Travel & Tourism Division at Future Market Insights
The travel & tourism team at Future Market Insights provides all the necessary insights and consulting analysis to fulfill the unique business intelligence needs of clients worldwide. With a catalog of more than 500 reports pertaining to the latest statistics and analysis from the travel & tourism industry, the team is happy to help with every business intelligence research and consulting requirement.
Italy Culinary Tourism Market Outlook by Category
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
- Men
- Women
- Children
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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