The global market for kids’ food and beverages is on a rapid growth trajectory, projected to soar from USD 138.8 billion in 2023 to an impressive USD 253.3 billion by 2033. This significant expansion, at a CAGR of 6.2%, underscores the increasing demand for health-focused and convenient food options for children.
The kids’ food and beverages industry is complex, catering to the preferences of young consumers while targeting their parents, who are the ultimate decision-makers. Economic standards play a crucial role in this market, with higher-income households driving the demand for premium and nutritious kids’ food and beverages.
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Demand for kids’ food and beverages is escalating globally, propelled by several key factors:
- With the growing acceptance of processed and packaged food items across cultures, ready-to-eat kids’ food and beverages are gaining significant traction. This trend is particularly evident in urban areas where busy lifestyles necessitate convenient yet nutritious food options for children.
- The spread of cross-cultural food trends and the increasing demand for natural and organic foodstuffs are creating new opportunities in the kids’ food and beverages market. Parents are more conscious about the ingredients and nutritional value of the food they provide to their children, driving the market for wholesome and organic products.
- The rising global population and growing concerns about providing the right nutrition for children are major factors driving the market. Suppliers are capitalizing on these concerns by offering products that cater to daily dietary requirements and promote healthy growth and development.
Growing Factors for Kids’ Food and Beverages Market:
- Many brands have evolved to adopt innovative strategies, advocating for wholesome, secure, and sustainable diets for kids. This includes introducing products that align with daily diet requirements, making it easier for working parents to provide nutritious meals for their children.
- The kids’ food and beverages market focuses heavily on the size, shape, and variety of packaging to attract young consumers. Marketing efforts, particularly those involving television advertisements during children’s programs, play a significant role in driving sales. Character branding has proven to be highly effective, with children showing a preference for products associated with popular mascots and characters.
- The movement towards veganism and organic food has influenced the kids’ food and beverage market significantly. Producers are shifting their focus to meet the demand for vegan and organic products, introducing new lines that boast superior nutrition and sustainable ingredients.
- The economic standard of consumers in different regions greatly influences the popularity of kids’ food and beverages. Countries with higher median household incomes are seeing a trend towards increased spending on premium, nutritious food and beverage options for children.
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Key Takeaways
- As per the FMI market predictions, the overall demand for this category of products in the United States is estimated to be US$ 63.6 billion by 2033.
- Sales of kids’ food and beverages are anticipated to register a CAGR of 9.3% in China, as compared to any other country.
- Positive market influences include the expansion of e-commerce platforms in emerging economies and the growing popularity of packaged food items around the world.
Competitive Landscape
Atkins Nutritionals Inc., Britvic Plc, Brothers International Food Corp., Campbell Soup Company, Conagra Brands Inc., Elevation Brands LLC, General Mills Inc., GlaxoSmithKline Consumer Healthcare Ltd., GlaxoSmithKline Plc, Kellogg Company, Lifeway Foods Inc., McKee Foods Corporation, Mondelez International, Nestlé S.A., PepsiCo Inc, The Kraft Heinz Company, Tipco Foods Public Company Limited, Want Want China Holdings Ltd. Among others are some of the significant players in the global kids’ food and beverages industry
Recent Developments
- Danone launched the Dairy & Plants Blend formula in July 2022, in response to requests from parents for feeding options that are appropriate for vegetarian diets and plant-based diets, while also addressing the specific nutrient needs of their children. According to the Gerber Company, the plant-based, carbon-neutral baby food line Plant-tastic had its market launch in April 2022. It is sponsored by Nestlé and sells a range of organic pouches, snacks, and complete meals made from nutrient-rich, plant-based sources.
Given Below are the Kids’ Food and Beverages Market Segments
By Product Type:
- Frozen Foods
- Dairy Products
- Beverages
- Cereals
- Meals
- Self-stable Produce
- Snacks (Salty & Sweet)
- Fortified Foods
- Others
By Age Group:
- 2 to 3 years
- 4 to 8 years
- 9 to 13 years
- 14 to 18 years
- Others
By Category:
- Organic
- Conventional
- Others
By Distribution Channel:
- Drugstores or Pharmacies
- Supermarkets or Hypermarkets
- Convenience or Retail Stores
- Online Distribution Channel
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and the Pacific
- The Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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