The frozen pet food market is projected to grow at a compound annual growth rate (CAGR) of 5.2% throughout the assessment period. It is anticipated that in 2024, the market will achieve revenues of approximately USD 15,351.24 million. Looking forward to the end of 2034, the market size is forecasted to increase to USD 25,595.4 million.
Frozen pet food products stay fresh for longer and retain more nutrients. Frozen pet food is also healthier because it is free of additives and processing.
To be active, healthy, and happy, every pet requires adequate nutrition. Concerns about animal nutrition and health have fueled a global trend toward high-protein pet food and fresh recipes, resulting in new developments in the raw, fresh, and frozen pet food market. Pet parents’ willingness to try new diets and recipes for their pets has increased demand for both fresh and frozen pet foods.
In response to changing trends, leading players in the frozen pet food market have experimented more with their offerings. Experimentation and innovation in the frozen pet food sector are current industry trends which have gained traction among pet owners, particularly millennials.
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“Growing preference for clean-label frozen pet food, along with high demand for different flavors and textures is expected to create opportunities for growth for frozen pet food manufacturers in the forthcoming years,” says an FMI analyst.
Competitive Landscape
Key players are responding to increasing demand for natural, minimally processed pet food options by developing a broader portfolio of raw frozen pet food products. These products are also marketed as digestion-improving pet food due to their perceived health benefits.
Industry participants are increasing their product portfolio with different protein sources, freeze-fried variations, and grain-free options. Additionally, players are also focusing on developing products that address certain health conditions like allergies among different pet breeds of varying age groups.
Manufacturers are offering subscription services for frozen pet food to address common issues faced by pet owners, such as limited storage capacity and busy schedules. Moreover, key players are developing smaller portion packaging to serve single-pet households, thus reducing waste and providing portion control.
Recent Developments Giving Shape to the Frozen Pet Food Market
- In January 2023, Choice Pet Products revealed its first endeavor in raw and frozen pet food category. The distributor included raw and frozen formats to its consistently increasing offerings.
- In March 2022, Petco Health and Wellness Co. announced that it will be developing its own fresh and frozen pet food along with JustFoodForDogs. This partnership is expected to strengthen the former’s position in the fresh and frozen premium food category. Additionally, it will meet the growing demand from pet owners.
- In June 2023, BrightPet Nutrition Group acquired Raw Advantage, which is a leading manufacturer of frozen raw and freeze-dried pet food and treats categories.
- In October 2023, Vital Essentials partnered with Yelloh, previously known as Schwan’s Home Delivery, to provide frozen pet food delivery service. Vital Essentials, through this partnership, has the opportunity to give pet owners a premium offering in the frozen and freeze-dried dog food business.
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Frozen Pet Food Market Research by Categories
By Pet Type:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Others
By Nature:
- Organic
- Conventional
By Sources:
- Animal Derived
- Plant Derived
- Insect Derived
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Pet Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- eCommerce Platform
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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