The global haircare supplement market is set to reach a valuation of US$ 2,082.7 million by 2034. It is anticipated to attain a valuation of around US$ 1,327.9 million in 2024. The market is projected to witness a CAGR of 4.6% from 2024 to 2034.
Rising consciousness among consumers about the connection between health & appearance and the science behind synergistic effects of certain compounds in supplements on hair, skin, and nails is likely to be a strong point behind growth of the global market. The inclination of consumers toward healthy and bouncy hair has led to a high consumption of haircare supplements and products. The need for luscious locks among millennial customers has compelled key manufacturers to bring new products pertaining to diverse functionalities, such as hair thinning and hair regrowth.
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Brands must emphasize on developing a wide range of palatable and convenient supplement formats, such as gummies and chews. They are also focusing on enhancing the taste of their products by incorporating multiple fruity flavors. Companies are further indulging in marketing tactics and innovative packaging to gather a large consumer base for their products. Cut-through formulations with science-backed ingredients and marketing of haircare products & supplements as an everyday regime have led to robust propulsion in the market.
Scope of the Report
| Attribute | Details |
| Projected Haircare Supplement Market Value (2024) | US$ 1,327.9 million |
| Estimated Haircare Supplement Market Value (2034) | US$ 2,082.7 million |
| Value-based CAGR (2024 to 2034) | 4.6% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | US$ million for Value, MT for Volume |
| Key Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Argentina, Rest of Latin America, Germany, United Kingdom, France, Italy, Spain, BENELUX, Nordic, Russia, Poland, Rest of Europe, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Vietnam, Philippines, Rest of South Asia, Australia, New Zealand, GCC Countries, Türkiye, Egypt, South Africa, Rest of Middle East & Africa. |
| Key Segments Covered | Type, Nature, Form, Functionality, Sales Channel, and Region |
| Key Companies Profiled |
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| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Key Takeaways from the Global Haircare Supplement Market:
- The United States is set to remain at the forefront by reaching US$ 422.7 million in 2034.
- China and India are projected to follow with valuations of US$ 237.4 million and US$ 129.1 million, respectively, by 2034.
- By form, the chewable/gummies segment is anticipated to reach US$ 479.0 million by 2034.
- In terms of type, the collagen segment is projected to attain US$ 208.2 million by 2034.
- The online retail category by sales channel is set to reach US$ 520.6 million in 2034.
“Leading players are mainly adopting intent-based advertisements to attract more consumers. They are also introducing their products by joining hands with e-commerce companies. The growing need for supplementation amid rising air pollution levels across the globe has proved to be fruitful for leading players,” Nandini Roy Choudhury, Client Partner at Future Market Insights
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Who is Winning?
Some of the key players in the haircare supplement market are OUAI HAIRCARE (P&G), New Nordic Healthbands AB, Nutraceutical Wellness Inc. (Unilever), Life Extension, Brock Beauty Inc., The Bountiful Co., Source Naturals, Inc., Viva Naturals, NutraChamps, and GNC Holdings, Inc. (Harbin Pharmaceutical Group).
Consumer driven markets often depend on competitive pricing and efficiency of the products. Hence, brands that are able to meet the changing customer demands will most likely experience the propulsion of their sales and market share.
For instance,
- In January 2023, an Indian company named Medicare launched ‘well gummies’ in different varieties, such as Well Hair, Nail Gummy, and Detox Gummy.
Haircare Supplement Market Segmentation
By Type:
- Biotin
- Vitamin A
- Saw Palmetto Extract
- Vitamin D
- Folic Acid
- Vitamin E
- Collagen
- Omega-3 Fatty Acids
- Vitamin B Complex
- Vitamin C
By Nature:
- Organic
- Conventional
By Form:
- Tablets / Pills
- Capsules
- Liquid
- Powder
- Gummies / Chewable
- Others
By Functionality:
- Hair Re-growth
- Hair Thinning
- Hair Fall
- Dandruff
By Sales Channel:
- Offline
- Hypermarkets / Supermarkets
- Specialty Stores
- Convenience Stores
- Departmental Stores
- Drug Stores & Pharmacies
- Health & Wellness Stores
- Online
- E-commerce
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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