According to Future Market Insights, the adoption of outbound tourism in China is likely to witness a significant surge, with its size expected to increase from USD 239.38 billion in 2024 to USD 915.89 billion by 2034. Over the next decade, a promising 14.40% CAGR in the demand for outbound tourism from China is projected to drive the development.
With high disposable income among Chinese citizens, more people can now afford international travel. Additionally, the relaxation of visa restrictions in many countries has made it easier for Chinese tourists to explore new destinations.
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The rapid growth of online travel platforms and digital payment methods has also played a crucial role in facilitating travel bookings. Moreover, the expansion of international flight routes and improved travel infrastructure has made traveling abroad more accessible and convenient for Chinese travelers.
The growing desire for cultural experiences and the influence of social media have fueled the demand for international travel among Chinese tourists. The availability of diverse travel options, including group tours, independent travel, and luxury experiences, has also contributed to the industry’s growth.
China’s outbound tourism industry is taking up outdoor and adventure travel trends by offering packages to exotic destinations. These packages satisfy different interests and budgets, providing personalized services for enhanced customer satisfaction.
Key Takeaways
- Between 2019 and 2023, the industry size of outbound tourism in China jumped from US$ 125.31 billion to US$ 209.80 billion, recording a CAGR of 13.70%.
- Based on the booking channel, the online booking segment is anticipated to make a significant contribution than other booking channel segments in 2024, holding a 64.00% industry share.
- As far as the purpose is concerned, the leisure segment is likely to generate huge revenue for the industry in 2024, possessing 44.20% industry share.
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“The future of China’s outbound tourism industry looks promising. Outbound travel bookings for holidays now represent a substantial 35% of total orders, indicating a strong demand for international travel among Chinese tourists. Popular destinations, such as Thailand, Singapore, Maldives, Russia, New Zealand, United Arab Emirates, Malaysia, Indonesia, and Nordic countries, further showcase the diverse interests of Chinese travelers. A significant increase in tourism product bookings has been witnessed during the Spring Festival holiday, suggesting a growing trend of holiday travel. This surge in bookings signals a robust and expanding outbound tourism industry in China,” according to the chief analyst at FMI.
Key Players’ Strategies for Success in China’s Outbound Tourism Industry
Here are some key strategies that players in China’s outbound tourism industry employ for success:
- Offering diverse travel packages catering to different interests and budgets
- Leveraging digital platforms for seamless booking and payment experiences
- Partnering with international airlines and hotels for exclusive deals and discounts
- Providing personalized services and tailored itineraries to enhance customer satisfaction
- Incorporating innovative marketing strategies to attract and retain customers
- Collaborating with local tourism boards and agencies to promote sustainable tourism practices
Recent Developments
- In December 2023, Fliggy, an online travel platform owned by Alibaba Group, formed a partnership with Choose Paris Region, an agency promoting business growth and tourism in the Paris Region.
- In September 2023, Go City, a company offering global sightseeing passes, introduced its Weixin mini program on China’s Weixin social media network. This program enables users in Mainland China to conveniently browse, purchase, and utilize Go City’s sightseeing passes for more than 30 cities worldwide.
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Who is winning?
Leading players in China outbound travel Market are focusing on strategic alliance with various local tour operators to diversify business service portfolio. Also market leaders are emphasising on advertisement and promotional activities to attract various tourist across the country.
The leading players in China outbound travel market
- Tuniu Corporation
- Intrepid Travel
- G Adventures
- TUI China
- China Highlights
- Exodus Travel
- The Dragon Trip
- World Expeditions
- On The Go Tours
- Contiki
- Sita World Tours
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the China Outbound travel Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the China Outbound travel Market by Tourism Types (Business, Leisure, VFR & Others) Booking Channel (Phone Booking, Online Booking & In Person Booking) Tour Type (Independent Traveller, Package Traveller and Tour Group) Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 66-75 Years)- Forecast to 2017 – 2032
China Outbound travel Market by Category
By Purpose:
- Business
- Leisure
- VFR
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveller
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 56-65 Years
- 66-75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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