The global postbiotic supplements market is witnessing remarkable growth, with its valuation expected to reach USD 10.8 million in 2024. Driven by rising awareness about the health benefits of postbiotic supplements, the market is projected to expand at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2034, achieving a market size of USD 30.5 million by 2034. Postbiotics, produced by probiotic bacteria such as Lactobacillus and Bifidobacterium, are gaining traction in the nutritional products sector due to their potential health benefits.
Postbiotics are produced by probiotic bacteria, including Lactobacillus and Bifidobacterium, and are commonly used in various nutritional products, including postbiotic supplements. The awareness of the potential health benefits of these bacteria is driving the demand for postbiotic supplements.
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Postbiotic supplements play a vital role in enhancing the immune system, preventing diarrhea, reducing the symptoms of irritable bowel disease, and alleviating allergies by activating the innate immune system and fighting pathogens. As a result, the demand for gut health supplements is expected to grow in the next decade.
The demand for postbiotic supplements is influenced by several factors:
- Postbiotic supplements are known to enhance the immune system, prevent diarrhea, reduce symptoms of irritable bowel disease (IBD), and alleviate allergies by activating the innate immune system and combating pathogens. This makes them a popular choice for gut health supplements, expected to see significant growth over the next decade.
- The increasing incidence of digestive disorders, particularly IBDs such as ulcerative colitis and Crohn’s disease, is driving the demand for postbiotic supplements. These supplements offer therapeutic benefits that are crucial for managing such conditions.
- In the functional food and pharmaceutical sectors, postbiotic supplements provide nutritional benefits, prevent illness, and help treat various conditions. Their role in maintaining digestive health is particularly noteworthy.
- Postbiotic supplements are also gaining popularity in the animal feed industry, particularly for monogastric animals like pigs and chickens. They enhance the safety of diets and promote the development potential of these animals, leading to increased demand in this sector.
Key Factors Driving the Postbiotic Supplements Market
- There is a growing awareness of the benefits of a healthy gut microbiota, which is driving the demand for postbiotic supplements. These supplements are often preferred over probiotics due to their better storage and shelf-life properties.
- The sports nutrition sector is increasingly incorporating postbiotic supplements into dietary regimens to improve gut health, support mood, reduce fatigue, and enhance athletes’ preparedness during training.
- Market players are expected to introduce novel postbiotic formulations involving vitamins B12, K, folate, and various amino acids. This innovation will cater to a broader consumer base seeking advanced nutritional benefits.
Key Trends in the Postbiotic Supplements Market
- The increasing demand from producers of healthy ice cream, yogurt, candies, and other items is driving the market for postbiotic supplements. These products offer added health benefits, making them attractive to health-conscious consumers.
- In the animal husbandry sector, postbiotic supplements are valued for their ability to improve gut health, enhance digestion, and boost immunity in animals. This is leading to better growth and development of livestock, further increasing demand.
- The sports nutrition industry is seeing a surge in demand for postbiotic supplements that are rich in peptides, teichoic acids, and plasmalogens. These supplements are believed to enhance athletes’ performance and overall well-being.
Key Takeaways from the Postbiotic Supplements Market
- The postbiotic supplements industry in the United States is projected to experience a CAGR of 8.9% through 2034.
- The German postbiotic supplements market is expected to demonstrate a CAGR of 9.6% through 2034.
- Japan’s postbiotic supplements industry is anticipated to witness a CAGR of 11.4% from 2024 to 2034.
- The postbiotic supplements market in India is expected to showcase a CAGR of 14.8% through 2034.
- China’s postbiotic supplements market is expected to display a CAGR of 7.8% over the forecast period.
Competitive Landscape in the Postbiotic Supplements Market
The postbiotic supplements industry faces intense competition and requires strategic advantage. Market players must focus on creating new products, expanding into new markets, and combining with other companies to flourish. This is anticipated to help develop product lines, gain new technology, and improve market position. Companies are expected to enhance their distribution networks by forming alliances, growing globally, increasing manufacturing capacity, and entering new markets.
Product innovation is crucial in the postbiotic supplements industry, with companies investing heavily in research and development to create unique, customizable options. To thrive in this fast-paced environment, companies must be flexible, responsive to consumer trends, and prioritize investing in innovation, adopting sustainable practices, and forming strong partnerships with distributors and suppliers.
Recent Developments in the Postbiotic Supplements Market
- Kyowa Hakko Bio, a Kirin subsidiary, received approval from the FSSAI in October 2023 to utilize IMMUSE, its Lactococcus lactis strain Plasma postbiotic, in health supplements and general foods.
- The New Zealand probiotic company Gutsi launched a 60-day gut reset kit in October 2023, providing a complete gut care regimen that combines pre-, pro-, and postbiotic nutrition from its current products.
Key Companies in the Postbiotic Supplements Market
- Dr. Emil Nutrition
- For The Biome
- Designs for health
- Beekeeper’s Naturals
- MaryRuth Organics
- POSTBIOTICA SRL
- Essential Formulas Incorporated (Dr. Ohhira’s Probiotics)
- Glac Biotech Co., Ltd.
- KOREA BIOPHARM
- Pro Formulations MD
- MRM Nutrition
- Bio Complete 3
- GUT ARMOR
- Probulin
- Others
Key Market Segments
By Form:
- Soft-gel and Chews
- Capsules and Tablets
- Powder and Granules
By Distribution Channel:
- Health and Beauty Store
- Drug Store
- Modern Trade Channel (Supermarkets and Hypermarket)
- Online Retailing
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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