Probiotics Yogurt is anticipated to become more popular during the forecast period at a CAGR of 8.00%. Market analysts predict that the probiotic yoghurt market will grow from US$ 26,543 million in 2023 to US$ 58,092.8 million in 2033.
Yogurt is a versatile snack that can be eaten alone or as an ingredient in a variety of dishes because it is high in protein and probiotics, both of which are beneficial to intestinal health.
Probiotics are essential for preventative healthcare since they boost immune function and stop the development of diseases.
The probiotic yoghurt market is expected to grow over the next ten years due to increased demand for low-fat, low-sugar desserts. Rising demand from children for cooling ice cream substitutes and rising health consciousness are two macroeconomic variables that can benefit the global market.
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Furthermore, the easy availability of probiotic yoghurt in a variety of exotic flavours such as mango, raspberry, blueberry, and strawberry would boost sales. Several key players are working to improve their online and offline presence in order to diversify their portfolios and increase global sales.
Significant investments by key manufacturers in cutting-edge packaging options also contribute to a positive market picture.
Key Takeaways from Market Study
- According to FMI, food and beverage retail stores account for more than 80% of the overall plant-based probiotic yoghurt market, followed by food service providers. Retail stores meet a customer’s desire to try out products, carefully read product labels, and receive instant gratification.
- The United States holds a prominent share of 23.6% in the global probiotic yogurt market. Surging weight loss, increased awareness of the importance of eating healthy foods, and the health benefits of yoghurt would all contribute to increased demand in the country.
- Regular or whole milk probiotic yoghurt remains the market leader. While the emphasis on health is growing, resulting in increased demand for low-fat and fat-free yoghurts, the whole milk segment’s growth is to remain strong throughout the forecast period. According to FMI, the category is anticipated to grow by nearly 6% year on year in 2021.
- According to Future Market Insights, the probiotic yoghurt industry in the United Kingdom is expected to grow at a 6.6% CAGR over the next ten years. Yogurt is a popular food in the diets of people in the United Kingdom. Another important factor that would boost sales in the United Kingdom is the growing mainstream popularity of meal replacement drinks marketed as complete meals.
- According to FMI, the organic segment is likely to witness growth by nearly 8% year on year in 2021. To gain consumer traction, many manufacturers are focusing on developing organic probiotic yoghurt in a variety of flavours. Demand for organic probiotic yoghurt is being driven by shifting consumer perception.
Competitive Landscape
The leading companies dominate the market due to their extensive global reach and reliable distribution systems. These players concentrate on various business tactics, such as establishing long-term supply agreements with numerous distribution channels, in order to survive competition. Due to the presence of a target consumer base in the region, significant businesses have increasingly focused on entering the South East Asian markets throughout the years.
Some of the Key Players Operating in Probiotics Yogurt Market Include:
- Arla Foods, Inc.
- BioGaia AB
- Chr. Hansen Holding A/S
- Danone
- Danisco A/S
- General Mills Inc.
- i-Health Inc.
- Lallemand Inc.
- Lifeway Foods, Inc.
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Kerry
- Nestle S.A.
- Probi
- Yakult Honsha Co., Ltd.
Latest Developments in the Probiotics Yogurt Market
- Chobani, a major producer of Greek yoghurt in the United States, will collaborate with PepsiCo to expand its distribution network in March 2021. PepsiCo will distribute Chobani’s Complete yoghurt drinks and other products to convenience stores, colleges, and universities in the northeastern United States under the distribution agreement.
- Danone’s “Silk” brand will launch a plant-based Greek yoghurt in August 2021. Silk Greek Style Coconutmilk Yogurt is available in four flavours: vanilla, strawberry, lemon, and blueberry, with a base of coconut milk and pea protein. Each serving is vegan-friendly, contains 10 grammes of protein, and contains live cultures.
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