The revenues of the Elderberry Supplements Market were estimated at US$ 1.1 Billion in 2022 and are anticipated to grow at a CAGR of 8.9% from 2023 to 2033, according to a recently published Future Market Insights report.
By the end of 2033, the market is expected to reach a valuation of US$ 2.9 Billion. Capsules type of elderberry supplement dominates the market with a projected CAGR of 8.8% from 2023 to 2033.
Elderberry supplements are available in various forms such as capsules, liquids, syrups, gummies, teas, lozenges, and powder form. These supplements are primarily used as immunity-boosting supplements due to their being rich in vitamins and antioxidants.
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These supplements are often used to prevent and treat cold symptoms such as fever, and fatigue during flu season. According to WHO, seasonal flu causes around 3 to 5 million severe cases around the world and 0.3 to 0.6 million deaths due to respiratory health complications. A study of elderberry supplements on over 300 airplane passengers during flu season concluded that people who took supplements and got sick recovered faster.
They are marketed as immunity supplements resulting in 25% of U.S. consumers associating elderberry supplements with immunity. Covid 19 has had a significant influence on consumer preference for immunity-boosting supplements to prevent diseases.
According to SPINS data, elderberry supplement sales during the pandemic soared by 169% reaching up to US$ 265.8 Million in the U.S. The popularity of these supplements is likely to stick around even post-pandemic due to changed consumer behavior.
Competitive Analysis:
Key players in the Elderberry Supplements Market are Jarrow Formulas, Inc., Solgar, Inc., Nature’s Bounty, Ancient GreenFields Pvt. Ltd., Gaia Herbs, Now Foods, Archer Daniels Midland Company, Glanbia plc, Blackmores and Nutraceutical International Corporation
The companies are manufacturing elderberry supplements in the form of capsules, syrups, and gummies. They are also launching new products to match up with the consumers’ needs for organic and vegan options for these immunity supplements.
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A few of the recent developments in the Elderberry Supplements Market are:
- In August 2022, Spain-based Nektium launched an organic version of elderberry extract to match up with the growing demand for natural and organic ingredients from consumers.
- In July 2021, S. brand Gaia Herbs launched a new black elderberry tonic to expand its line of best-selling elderberry products. The product got certification from USDA as an organic immunity health product to support daily immunity needs.
- In November 2020, a U.S.-based company Cymbiotika added new vegan elderberry supplements to their product line named Liposomal Elderberry Defense. They announced it to be the first elderberry supplement produced with their patented liposomal delivery system.
- In July 2020, S. brand Gaia Herbs launched three USDA-certified Organic black elderberry gummies for extra strength, daily immunity requirements, and children’s health.
More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Elderberry Supplements Market, presenting historical market data (2018-2022) and forecast statistics for the period from 2023 to 2033.
The study reveals extensive growth in Elderberry Supplements Market by Form (Capsules, Liquid, Gummies, Syrups, Teas, Lozenges, Powder, Others), by End Use Industry (Food & beverages and Pharmaceuticals), by Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Online Sales) and by Region (North America, Europe, Asia Pacific, Middle East and Africa, Latin America) – 2023 to 2033.
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Segmentation of the Elderberry Supplements Market
By Form:
- Capsules
- Liquid
- Gummies
- Syrups
- Teas
- Lozenges
- Powder
- Others
By End Use Industry:
- Food & beverages
- Pharmaceuticals
By Distribution Channel:
- Supermarkets and Hypermarkets
- Drug Stores and Pharmacies
- Online Sales
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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