The global action figure market is experiencing a heroic rise! Fueled by a growing fascination with animation, movies, and pop culture, this market is projected to reach a staggering US$ 20.91 billion by 2033, boasting a phenomenal CAGR of 8.8%. Here’s why you, as a decision-maker, should join the action:
Leveraging the Power of Pop Culture:
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From Screen to Shelf: The surging popularity of animated series, Japanese anime, and blockbuster movies is translating into a booming action figure market. Capitalize on this trend by offering action figures based on the hottest licenses.
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Digital Natives Drive Demand: The widespread adoption of smartphones, tablets, and laptops allows viewers to connect with their favorite characters anytime, anywhere. This fuels the desire to own a tangible piece of the action – an action figure!
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A Market for All Ages: Forget childhood fads – action figures are captivating both kids and adults. This expanded demographic creates a wider target audience and greater sales potential.
Capitalizing on Pandemic-Fueled Trends:
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The Streaming Boom: The pandemic surge in social media and OTT platforms like Netflix and Hulu created a captive audience for action-packed content. This translates directly to increased demand for action figures based on popular shows and movies.
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Case Study: Naruto: The immense popularity of Japanese anime like Naruto demonstrates the power of animation to drive the action figure market. Identify trending shows and characters to stay ahead of the curve.
Innovation is Key to Success:
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Premium & Customized Options: Collectors crave unique and high-quality figures. Develop premium lines and offer customization options to cater to this growing segment.
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Happy Meal Magic: McDonald’s Happy Meals featuring popular action figures demonstrate the power of strategic partnerships. Collaborate with leading franchises and brands to expand your reach.
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Collectible Cachet: Limited edition figures and exclusive designs create a sense of collectability, driving up demand and generating higher profits.
The Action Figure Market – A Lucrative Investment:
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Anime Advantage: The global rise of anime production companies creates a wealth of new content and characters. Position yourself to capitalize on this lucrative trend.
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Tech Meets Toys: Advancements in computer animation technologies lead to even more captivating characters, fueling the desire to own action figures based on them.
The growing popularity of the Marvel series, DC series superheroes, and Japanese anime characters is anticipated to be a crucial factor driving market growth. The launch of premium and customized action figures by key market players is likely to be a key trend bolstering the market growth. Additionally, product improvements and innovations are probably going to play a significant role in the expansion of the global market. Launching toys with modern technologies, such as sensors and GPS trackers, is anticipated to uptick product demand.
The generation of several revenue streams is anticipated for market players due to the expansion of distribution channels. Sales of e-commerce are expected to increase, and supply chain network expansions are expected to promote industry growth.
Key Takeaways from Action Figures Market:
- In 2018, the global market size stood at nearly US$ 5.95 billion. From 2018 to 2022, the market showcased modest growth in the following years, accounting for US$ 8.27 billion.
- The superheroes action figures segment held a more than 45% market share in 2022.
- The anime characters segment is anticipated to garner a CAGR of 9.7% from 2023 to 2033.
- The offline distribution segment is predicted to account for more than 70% of global action figure sales revenue.
- The United States is likely to clock a modest CAGR of nearly 41.2% in 2023.
- Asia Pacific is projected to exhibit a CAGR of 10% from 2023 to 2033.
Recent Developments Observed by FMI:
The Lego Group announced the expansion of its factory in Monterrey in August 2022. The US$ 580 million investment felicitated a 33,850 square-meter expansion at the facility. Because of its increased production capacity, the company can now meet demand from around the world.
Hasbro debuted its new ‘Selfie Series’ in July 2022. Customers can now create action figures thanks to the company’s new launch in collaboration with Formlabs. These 6 inches tall action figures can also be customized using their Hasbro Pulse app.
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Key Players in the Action Figures Market Report:
- The LEGO Group
- Playmates Toys Ltd.
- Hasbro
- JAKKS Pacific Inc.
- Mattel
- Bandai Namco Holdings Inc.
- Spin Master
- Good Smile Company Inc.
- McFarlane Toys
- Diamond Select Toys
Action Figures Market Segmentation
By Material type:
- Plastic
- Silica Rubber
- Others
By Type:
- Superheroes
- Anime Characters
- Movie Characters
By End-user:
- Up To 8 Years
- 9 – 15 Years
- 15 Years & Above
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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