According to Future Market Insights (FMI), the RTD cocktail market is expected to be valued at USD 35,321.4 million in 2024 and USD 56,652.7 million by 2034. The demand for RTD cocktails is likely to increase at a CAGR of 4.8% from 2024 to 2034.
Consumers’ growing demand for ready-to-drink cocktails that save time and effort is a key factor that is boosting the RTD cocktail industry. Introducing unique flavors, combinations, and packaging is expected to fuel RTD cocktail demand during the forecast period. Innovative marketing strategies such as collaboration with influencers and celebrities employed by key RTD cocktail manufacturers are expected to boost the market.
RTD cocktail manufacturers are investing in research & development to increase brand preference and sales. This includes launching new RTD cocktail-based formulations or blends that meet specific consumer needs.
The convenience of carrying RTD cocktails anywhere and consuming them anytime contributes to its popularity. Furthermore, the availability of RTD cocktails in several distribution channels, such as liquor stores, online platforms, and retail outlets, is expected to help boost the sales of RTD cocktails.
Continuous innovation in the market helps build a strong brand image by offering unique solutions to consumers. These innovative product launches are anticipated to propel the RTD cocktail market forward.
A Chicago-based company, Crafthouse Cocktails, for instance, launched two new limited-edition RTD cocktails. The new flavors include Vodka Soda, Gin, and tonic, and they are priced around US$ 5.99 per can. Similarly, due to the rising demand for RTD cocktails in India, Radico Khaitan, under its vodka brand ‘Magic Moments,’ launched three new variants: cola, cosmopolitan, and mojito.
Key Takeaways from the RTD Cocktail Market Report:
- The global RTD cocktail market is expected to reach a valuation of USD 35,321.4 million by 2024.
- Global demand for RTD cocktails is expected to soar at 8% CAGRover the forecast period.
- North America is projected to hold a dominant value share of 6% in the global market by 2034.
- Germany’s market is estimated to witness a value CAGR of 1% during the projection period.
- The market is projected to reach USD 56,652.7 million by 2034.
Competitive Landscape
Diageo plc, Pernod Ricard, Bacardi Limited, Brown-Forman Corporation, Beam Suntory Inc., and Campari Group are the key RTD cocktail manufacturers. Leading companies are directing on expanding their portfolios by launching new products. Key manufacturers use strategies such as partnerships, advertisements, agreements, acquisitions, and mergers to stay relevant in the market.
For instance,
- In 2023, Topo Chico Spirited launched its new range of RTD cocktails.
- In 2023, Molson Coors launched its new non-alcoholic RTD cocktail range, Roxie, to recreate the craft cocktail experience.
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Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global RTD cocktail market, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study incorporates compelling insights on the RTD cocktail market based on sales channels (on-trade/ food service, institutional sales [hospitality], retail and online retail), product type (ciders, gin, vodka, wine, whiskey, rum, hard seltzer, cocktail [bourbon, tequila]), packaging type (cans, premixed cocktail shots, bottles), and flavor (unflavored and flavored) across regions.
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