The brown rice market is poised for significant growth, with its value projected to increase from US$ 9,256.90 million in 2024 to US$ 18,456.50 million by 2034. This growth reflects an anticipated acceleration in brown rice consumption, expected to achieve a compound annual growth rate (CAGR) of 7.10% throughout the forecast period.
Rice is one of the major staple food, consumed across the globe by more than half of the total world’s population. Rice is produced and milled globally, yet major percentage of total rice produced is consumed in the countries where it is produced, but growing demand in some areas is driving the international rice trade between the regions.
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Brown rice is the edible whole grain rice, with its outer hull removed. Since, brown rice goes through less processing, it is high in nutritional values as compared to whole white rice. Due to increasing preference towards healthy eating habits and increasing health consciousness, brown rice market is expanding at higher CAGR, compared to overall rice market. Brown rice demand is picking up in the major importing countries, which is attracting the interest of major producers to focus on producing brown rice.
Competitive Landscape of the Brown Rice Industry
Major rice producers and well-established brands dominate a significant portion of the brown rice market, leveraging their extensive distribution networks and brand recognition to maintain a robust presence. Concurrently, lesser-known brands are emerging, focusing on organic, specialty, and locally sourced brown rice offerings. These brands cater to the increasing consumer demand for distinct flavors, ethical sourcing, and unique product offerings.
The brown rice market is built on innovation and differentiation in competition. Brands are seeking unexplored means to urge consumers to buy their products. This also entails the introduction of pre-cooked, convenient brown rice options for time-strapped consumers who prefer ready-to-cook meals.
Recent Developments in the Brown Rice Industry
- LT Foods, a global FMCG company originating from India, expanded its Super Food offerings by introducing ‘Daawat Quick Cooking Red Rice,’ rich in phytonutrients and high fiber content, catering to health-conscious consumers.
- Lotus Foods, a prominent heirloom and organic rice company, enhanced its Organic Asian Rice Noodle Line with two improved Pad Thai Rice Noodles, available in traditional and brown rice varieties, launched at Natural Products Expo West in Anaheim, CA.
- Nuhealth, known for its innovative snacks made from wholegrain brown rice, launched its RiceUP! Brown Rice Bar ranges in six chocolate flavors, offering various health benefits from carefully selected ingredients.
- Riviana Foods Inc., America’s leading rice company, revealed a refreshed packaging design for its Success Rice line, including White Rice, Brown Rice, Quinoa, Jasmine Rice, and Basmati Rice, introduced on April 26, 2022.
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Key Companies in the Market
- T.K. Ricemill and Ash
- Asia Golden Rice Co.Ltd.
- Daawat
- KRBL Limited
- Kohinoor Foods Limited
- Shiva Shellac and Chemicals
- Amira Nature Foods Ltd.
- LT Foods Ltd.
- New Bharat Group Rice Mills
- Lundberg Family Farms
- Kikkoman Corporation
- Sukoyaka Brown Rice
- Chandrika Group of Mills
- Pride India FMCG Limited
- Riviana Foods Inc.
- Ebro Foods
- Agustin Biotech Pvt. Ltd.
- SunFoods LLC.
- Hain Celestial Group
Key Segments
By Type:
- Sweet
- Basmati
By Length:
- Long-Grain
- Medium-Grain
- Short-Grain
By Distribution Channel:
- Hypermarkets and Supermarket
- Grocery Store
- Convenience Store
- Online
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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