The beverage clouding agent market revenue is expected to steadily grow at a rate of 7.1% each year, reaching a value of US$ 2,469.7 million by 2033, up from US$ 1,293.5 million in 2023.
The beverage clouding agent market is very demanding in the beverage industry as it provides various types of beverages like tea, fruit juices, soft drink, and alcoholic beverages.
As customers are finding attractive appearances, great flavors, refreshment liquids, and healthy drinks, so here comes beverage clouding agents which provide all these things.
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Market Opportunities
In the beverage clouding agents market, there are many opportunities. As customers are becoming more health conscious, they are adopting healthy food in their life, so there is a great demand for clouding agents as they are made from organic sources.
There is a type of beverage named functional beverage, which customers commonly use as it contains many health benefits, energy, immunity, and also weight loss.
Key Takeaways
- The global beverage clouding agent sector expanded at a CAGR of 7.1% from 2023 to 2033.
- The beverage clouding agent market is expected to reach a value of US$ 2,469.7 million by 2033.
- In 2022, the United States held the largest beverage clouding agent market share, accounting for 24.3% of the market.
- Germany experienced significant growth in the beverage clouding agent market in 2022, capturing 8.3% of the market share.
- India also saw substantial expansion in the beverage clouding agent market in 2022, with a market share of 5.9%.
- Japan emerged as a strong player in the beverage clouding agent market in 2022, securing a notable market share of 3.3%.
Competitors Winning Strategies
Competitors in the beverage clouding agent market are applying many strategies like – product innovation; from this, the customer get different flavors and taste with different types of product, secondly, they are focusing on the pricing of their products. They provide many varieties of price points, and also they are improving their customer service.
Ashland Global Holdings Inc., Cargill, and ADM Wild Flavours are beverage clouding agents market-leading companies.
Recent Developments:
- White Claw is continually developing using its clouding agents. The firm has recently released an innovative clouding agent manufactured from organic substances. This clouding agent is reported to be more stable and less prone to settling out than typical clouding agents.
- Truly is also focusing on producing novel clouding agents. The business is seeking clouding chemicals that may generate a more consistent hazy aspect in its hard seltzers.
- Lacroix is using clouding chemicals to produce a more natural look in its water that sparkles. The firm is seeking clouding agents which are generated from plants.
- Core Hydration is employing clouding agents to make an additional useful beverage. The business seeks clouding agents that could deliver health advantages, like electrolytes and antioxidants.
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Key Segments of the Beverage Clouding Agent Market
By Source:
- Natural Clouding Agents
- Synthetic Clouding Agents
By Property:
- Neutral
- Non-Neutral (Colored) Clouding Agents
By Preparation:
- Citrus Clouding Agents
- Non-Citrus Clouding Agents
By Form:
- Oil-Based
- Powder
By Application:
- Instant Beverages
- Fruit-based Beverage,
- Energy Drinks
- Sports Drinks
- RTD and Smoothies
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
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