The global cultured wheat market is anticipated to grow at an annual rate of 6.1%, reaching USD 625.5 million by 2032.
Cultured wheat is popularly used as a natural preservative in food. Cultured wheat is produced by the fermentation of wheat flour with bacteria called Propionibacterium freudenreichii. This bacteria is normally found in dairy products and milk which plays a vital role in food preservation.
Cultured wheat is a strong preservative that helps in increasing the shelf life of the bakery and confectionary product. Cultured wheat can also enhance the flavor property of the bakery products. Cultured wheat restricts the growth of unnecessary yeasts, bacteria, and molds. Other important benefits of using cultured wheat are that it does not compromise with taste, aroma, and texture of the end product.
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Rising Demand for Clean Label and Chemical-Free Product Driving the Sales Of Cultured Wheat Market
The cultured wheat available in the market is all-natural, organic, GMO-free, and Kosher certified. Day by day consumers is becoming more aware of the food ingredients and their nutritional values. This realization is driving consumer preferences towards natural and chemical-free products. Cultured wheat is the most suitable substitute for chemical preservatives such as sorbates, benzoates, and sorbic acid, which are mostly used in the bakery industry.
Global Cultured Wheat: Key Players
Some of the key market players in the cultured wheat market are Mezzoni Foods, J&K Ingredients, BroliteProducts, Lima grain Ingredients, DuPont Nutrition & Biosciences and others.
These leading providers of cultured wheat are employing diverse strategies—including new product launches, securing approvals, forming partnerships, collaborations, acquisitions, and mergers—to bolster sales and enhance their competitive position in the global market. For instance,
- Limagrain Cereales Ingredients has introduced Cereclean, a cultured wheat flour that extends the shelf life of baked goods. Bakers can label their products with a clean label by substituting cultured wheat for the chemicals they use.
- In August 2020, Cain developed a superior natural mold inhibitor called AlphaFresh. This AlphaFresh is used to replace calcium propionate without the addition of vinegar, which is commonly used in cultured wheat to make chemical-free food preservatives.
- Prathista’s fermented wheat or corn flour was launched in April 2019 and has been certified for use in organic products from the EU and the USA according to NOP standards.
- Glanbia Nutritionals released Natural Mold Inhibitor OWS2 in April 2021. A combination of organic whole wheat flour and cultured organic wheat starch is intended to extend the shelf life of natural and organic baked goods.
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Key Segments of Cultured Wheat Industry Survey
By Nature:
- Organic
- Conventional
By Application:
- Baked Products
- Cheeses
- Meats
- Salad Dressings
- Condiments
- Dips and Spreads
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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