Future Market Insights projects that the Kefir market will grow at a CAGR of 3.5% over the forecast period. By 2032, the market is expected to reach USD 1,840.2 million, up from USD 1,304.6 million in 2022, and from USD 1,267.8 million at the end of 2021.

Kefir is a dairy product made from Kefir grains that contain yeast and bacteria, resembling small, translucent, whitish, cauliflower-like jelly-like spheres. The global food and beverage industry has seen a growing preference for natural products, and the Kefir market is expected to expand rapidly due to rising demand for gluten-free options in the coming years.

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Kefir, a traditional European beverage, can be enjoyed at any mealtime—breakfast, lunch, or dinner. It’s prized for its health benefits, making it popular among those with lactose intolerance. The Kefir market shows promising growth potential in the current forecast period, driven by ongoing trends and factors supporting its consumption and market expansion.

The health benefits of Kefir

Kefir is renowned as a rich source of probiotics, containing a spectrum of nutrients such as calcium, protein, vitamin B12, niacin, and folic acid. Its global popularity has surged owing to the numerous health benefits it offers. Kefir is recognized for its potent anti-inflammatory properties, cholesterol-lowering capabilities, and ability to bolster the human immune system.

Competitive Landscape

Key industry players allocate substantial investments towards organic foods, renowned for their nutritional benefits and significant health advantages. Within the kefir market, companies are strategically expanding their product offerings and enhancing distribution channels to gain a competitive edge. These firms prioritize extensive research and development efforts to innovate new products and enhance existing lines. Additionally, they actively pursue mergers, acquisitions, and partnerships as strategic initiatives to broaden their market footprint and operational scope.

Key Companies

  • Nestle SA
  • Danone SA
  • Fresh Made Dairy
  • The Hain Celestial Group Inc
  • Lifeway Foods, Inc

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Kefir Market by Category

By Form, Kefir Market is segmented as:

  • Organic
  • Conventional

By Category, Kefir Market is segmented as:

  • Flavored
  • Non-flavored

By Type, Kefir Market is segmented as:

  • Milk Kefir
    • Dairy-Based
    • Non-dairy Based
  • Water Kefir

By Application, Kefir Market is segmented as:

  • Food and Beverages
  • Pharmaceutical

By Distribution Channel Market is segmented as:

  • Convenience Store
  • Speciality Store
  • Supermarkets/Hypermarkets
  • Others

By Region, Kefir Market is segmented as:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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