The global macadamia milk market is expected to reach USD 42 million in 2024. Following this, the market is forecasted to grow at a steady 5% CAGR, with global sales projected to reach USD 69 million by 2034.
The demand for nut-based beverages, especially macadamia milk, is fueled by an increasing number of consumers seeking sustainable and healthy dairy alternatives. This popular drink reflects the plant-based revolution that has significantly transformed the food and beverage industry in recent years.
The product is favored by those with allergies and lactose intolerance, offering a creamy beverage free from soy and dairy. Rich in heart-healthy monounsaturated fats, this naturally creamy milk caters to the growing interest in balanced diets and healthy fats.
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Key Takeaways from Market Study
- The macadamia milk market in Germany is expected to grow at a CAGR of 5% for the forecasted period.
- The global macadamia milk market can be classified into four distribution channels, supermarkets, online stores, convenience stores, and others.
- The processed segment is expected to account for more than 36% of the total global Macadamia milk market in terms of value.
- The Macadamia milk market also suffered some setbacks, as all shops, stalls, and restaurants were forced to close due to Covid-19 restrictions, where either food made from Macadamia milk or other non-dairy products were available for consumption.
Competitive Landscape
The macadamia milk market is experiencing intense competition, prompting companies to implement innovative strategies to increase their market share. A key growth approach involves developing new product variations, including diverse flavors, barista-friendly blends, and fortified options enriched with additional minerals and vitamins to meet a range of consumer preferences.
Participants in the macadamia milk market are highlighting their sustainability efforts, such as reduced water usage and eco-friendly packaging, to attract environmentally conscious consumers. They are also forming partnerships with retailers, cafes, and plant-based food companies to broaden their reach and tap into new customer segments.
Key players are leveraging social media campaigns, educational content, and influencer collaborations to boost brand visibility and encourage product trials. Additionally, companies are planning to expand into new regions where there is growing demand for sustainable and healthy alternatives.
Leading Macadamia Milk Brands
- Marquis Macadamias
- Golden Macadamias
- Mauna Loa Macadamia Nut Corp
- Buderim Group
- Kenya Nut Company
- Nambucca Macnuts
- Ivory Macadamias
- Eastern Produce
- Hamakua Macadamia Nut Company
- Others
Industry Updates
- In January 2024, Milkadamia, a leading provider of creamy plant-based milk composed of raw macadamias, released its refrigerated line, called Organic Artisan. The product’s debut took place at the Winter Fancy Food Show, which was held from January 21 to 23 at the Las Vegas Convention Center. The show attendees were invited to taste five plant-based blends that included unsweetened as well as original macadamia milk, macadamia, and coconut milk, macadamia and oat milk, and macadamia and almond milk.
- In February 2023, PlantBaby made the launch of organic macadamia official. This nut variety expanded the Kiki Milk portfolio.
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Key Segments of the Macadamia Milk Market
By Flavor:
The milk comes in original/unflavored and flavored versions. The flavored category is further divided into vanilla flavor, chocolate flavor, mango flavor, hazelnut flavor, and other flavors.
By Product Type:
In terms of product type, the industry is bifurcated into sweetened milk and unsweetened milk.
By Sales Channel:
Based on sales channel, the sector is segmented into household/retail (B2C) and B2B sales. The household/retail (B2C) segment is further categorized into hypermarket/supermarket, convenience stores, departmental stores, mass grocery retailers, and online retailers. The b2b sales segment is also divided into cosmetics and personal care, food and beverage processing industry, and food service industry (HoReCa).
By Region:
The report examines sales in regions like North America, Latin America, Europe, East Asia, South Asia, Middle East and Africa, and Oceania.
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