The global beer market is projected to achieve a valuation of USD 759.1 billion in 2023, anticipated to rise to approximately USD 1,679.5 billion by 2033. Significant growth is expected, with beer sales demonstrating a robust compound annual growth rate (CAGR) of 7.6% throughout the forecast period.
One of the key factors positively affecting the demand for beer globally is the rise in taste for premium alcoholic beverages due to the increasing trend of socializing and gatherings.
The market is further expanding as a result of distilleries using beer as a cocktail ingredient. Additionally, the growing custom of giving beer in personalized bottles is promoting market expansion.
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Through e-commerce channels, key players are introducing flavored beer in unique varieties like botanicals and fruits to cater to the growing millennial population. This is helping to boost the industry together with the expanding trend of buying beer through online distribution channels, which provide easy product availability, extensive catalogs, and quick shipping options.
The Dominant Market Players
The four leading players dominate the market by more than 50%, indicating that it is centralized. Consolidation is taking place as a result of these players acquiring smaller, independent regional brewers. Examples from the recent past include the establishment of Carlsberg Marston’s Joint Brewing Company in 2021, the acquisition of Greene King (at the time the leading independent brewer in the United Kingdom) by CK Asset Holdings in 2019, and the acquisition of Fuller’s by the Japanese brewer Asahi Group Holdings, Ltd.
Heineken N.V., Carlsberg A/S,United Breweries Holdings Limited, Devans Modern Breweries Ltd., Diageo PLC, Carlsberg India Pvt. Ltd., Anheuser-Busch InBev., B9 Beverages Pvt. Ltd., Crown Beers India Limited (AB InBev),Radico Khaitan Ltd., Beijing Enterprises Holdings Limited, Dogfish Head Craft Brewery, Inc., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co. and The Boston Beer Company, Inc.
Recent Developments
- In September 2023, Pineville’s Middle James Brewing Company unveiled a new beer as part of its commitment to promoting mental health awareness. This initiative supports the Rosado family’s broader mission to raise awareness through the Matías Rosado Foundation.
- In August 2023, Innis & Gunn, the brewery based in Edinburgh, introduced 12 Moons Lager. This fresh brew was bottled in August 2022 during a full moon and matured for a full year in 75 bottles. With a 5.8% alcohol content, this bottle-conditioned and unpasteurized lager marks the fourth addition to Innis & Gunn’s limited edition lineup for 2023.
- In July 2023, the renowned Indian liquor brand Lone Wolf revealed its long-awaited beer offerings, Alpha and Mavrick. These remarkable beer varieties were introduced to the India alcohol market by Onkara Beverages & Hospitality Pvt Ltd, the parent company of Lone Wolf. This launch showcased a splendid blend of innovation and imagination aimed at offering consumers an extensive array of options to delight their palates.
- In June 2023, Australia’s iconic beer, Victoria Bitter, presented Victoria Bitter Xtra. It is now available in 250ml bottles with an alcohol content of 6%, a step up from the classic VB’s 4.9%. VX utilizes the same ingredients and maintains the distinctive flavor cherished by Australians for generations, yet it offers a bolder and more intense taste than the classic VB.
- In May 2023, Better Beer introduced an extensive range of premium, zero-sugar Arvo Ale. This Pacific Ale is crafted for effortless enjoyment and brims with vibrant tropical notes of passionfruit and citrus, achieved through the infusion of Galaxy and Vic Secret Hops.
- In April 2023, Dogfish Head Craft Brewery introduced three new beer selections: the Utopias Barrel-Aged 120 Minute IPA, Mandarin & Mango Crush, and the Off-Centered Variety Pack. These distinct offerings are currently journeying across the United States, available from coast to coast.
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Key Segments Covered in the Beer Market Report
By Product Type:
- Ale
- Lager
- Stouts
- Others
By Packaging:
- Can
- Bottle
- Glass
- Others
By Production:
- Macro-brewery
- Microbrewery
- Craft Brewery
- Other
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
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