The global digital marketing software is expected to be valued at USD 68, 814 million in 2023 and rising at a 14.5% CAGR between 2023 and 2033. The market is projected to be worth USD 2, 66, 523 million by 2033.
The increasing integration of software installation in organizations is ascribed to growth. The digital marketing software market expanded at a 14% CAGR between 2018 and 2022.
Digital marketing software aids in brand promotion by improving consumer experience via a digital channel. The rising rivalry has driven marketers to adapt marketing techniques, and expanding internet usage are two variables influencing the organization’s use of digital marketing software.
The factors driving the growth of the digital marketing software market over the forecast period include an increase in internet subscribers and an increase in mobile device penetration.
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Digital marketing cloud software is predicted to drive market expansion due to features such as ease of use, low cost, automatic integrations, and little IT investment. The increased preference for mobile marketing and social media marketing has been driving the digital marketing software market in recent years.
During the projection period, North America is predicted to be the next leading region with strong adoption rates for the digital marketing software industry. With rapid technological progress and a growing number of organizations in North America, the region’s demand for digital marketing software is anticipated to expand.
Key Takeaways
- The market expanded at a CAGR of 14% during the last five years.
- Between 2023 and 2033, the market in the United States is expected to rise at an outstanding 15% CAGR.
- North America is expected to account for 38% of the total digital marketing software industry.
- Europe has a 23% share of the global digital marketing software market.
- Between 2023 and 2033, India’s market is predicted to develop at an outstanding 13.5% CAGR.
Competitive Landscape
- In May 2022, Accenture plc and SAP SE launched a new cooperation solution to assist large organizations with cloud migration and continuous development. Additionally, the newly developed joint offering links the RISE with an SAP system and the SOAR with an Accenture service solution.
- Zoho Corporation, a worldwide technology leader, unveiled Zoho Marketing Plus in May 2022, an innovative platform that integrates marketing activities such as campaign conception, design, execution, handling, and assessment.
Key Players
- SAS Institute Inc.
- Adobe Systems
- Hewlett-Packard (HP)
- IBM Corporation
- Hubspot
- Oracle Corporation
- Microsoft Corporation
- SAP AG
- Marketo
- Salesforce.Com Inc.
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More Valuable Insights
Future Market Insights, in its new offering, presents an unbiased analysis of the global digital marketing software market presenting a historical analysis from 2018 to 2022 and forecast statistics between 2023 and 2033.
The study reveals essential insights by Service (Digital Marketing Software for Deployment and Integration, Professional Digital Marketing Services Software, Managed Digital Marketing Services Software), Software (E-Commerce, Web Content Management (WCM), CRM, E-Mails, Web Analytics, Digital Marketing Automation Software, Social CRM), Deployment (Cloud Based Digital Marketing Software, On Premise Digital Marketing Software), Application (BFSI, Manufacturing, Telecom and IT, Energy, Healthcare and Life Sciences, Education, Public Sector & Utilities, Retail), and Region.
Key Segments Profiled in the Digital Marketing Software Industry Survey
By Service:
- Digital Marketing Software for Deployment and Integration
- Professional Digital Marketing Services Software
- Managed Digital Marketing Services Software
By Software:
- E-Commerce
- Web Content Management (WCM)
- CRM
- E-Mails
- Web Analytics
- Automation Software
- Social CRM
By Deployment:
- Cloud Based
- On Premise
By Application:
- BFSI
- Manufacturing
- Telecom and IT
- Energy
- Healthcare and Life Sciences
- Education
- Public Sector & Utilities
- Retail
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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