The global gut health supplement market is valued at USD 12,304.7 million in 2023 and is set to witness impressive growth during the forecast period. The market is projected to expand at a CAGR of 8.3% during the assessment period, reaching a valuation of USD 27,312.0 million in 2033.
The gut health supplement market is set to witness robust growth during the forecast period. This is attributable to the increasing consumer awareness of the importance of gut health and its impact on overall well-being.
Changing dietary patterns and the prevalence of processed foods have increased digestive issues and gut-related disorders. To address this issue, people look for natural and practical solutions to support their digestive health. This is expected to drive demand for gut health supplements.
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The rising geriatric population is also creating growth opportunities for gut health supplement manufacturers. Aged individuals often experience age-related changes in digestion and may require supplements that support gut health and nutrient absorption.
There has been an increasing interest in products like prebiotics and probiotics. This is due to growing health awareness and increasing popularity of preventive healthcare. This will play a key role in boosting the growth of the gut health supplement market.
The rise in antibiotic usage has led to a greater need for probiotics and other gut health supplements to restore and maintain a healthy microbial balance. This is anticipated to bolster sales of gut health supplements through 2033.
North America dominates the market for gut health supplements. At the same time, Asia-Pacific is anticipated to witness high demand due to key participants adopting strategies such as introducing their brands in untapped economies of Southeast Asia.
Key Takeaways from the Report:
- The global gut health supplement market is expected to reach a valuation of US$ 27,312.0 million in 2033
- The market is expected to surge at a CAGR of 8.3% over the forecast period.
- The United States is projected to reach a valuation of US$ 12,304.7 million in 2023.
- The capsules segment is the most popular form and is expected to hold a market share of 31.0% in 2023.
- Germany is estimated to surge at a CAGR of 7.1% during the forecast period.
“The global gut health supplement market is witnessing substantial growth due to increasing consumer awareness about the crucial role of gut health. Rising cases of digestive disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), are further contributing to the market growth,” says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Who is Winning?
Alltech, International Flavors & Fragrances (IFF), Anovite, Nestle Health Science, Pfizer Inc., Bayer AG, Procter & Gamble Co., Pendulum, Johnson & Johnson, Herbalife, Nature’s Bounty, Garden of Life, Zenwise, HealthForce, Nutricia NV, Alimentary Health Limited, Lonza Group Ltd, NOW Foods and others are the few leading gut health supplement manufacturers.
Acquisitions and mergers benefit companies by improving their product quality and expanding their market reach. Companies are launching new products to stay competitive and meet the changing consumer demands. Development of advanced gut health formulas will allow companies to attract new customers and retain existing ones while increasing their market share.
Recent developments:
- In 2023, Acutia launched Acutia Gut Health. This daily supplement addresses indigestion and gradually improves gut health by combining L-glutamine, a prebiotic, and a postbiotic.
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Gut Health Supplement Market Segmentation by Category
By Product Type:
- Prebiotics
- Probiotics
- Enzymes
- Polyphenols
- Others
By Form:
- Tablet
- Capsules
- Liquid
- Powder Premixes
- Gummies/Chewable
- Lozenges
- Liquid and Gels
By Sales Channel:
- Prescription Supplements (Rx)/(Institutional Sales (Hospital and Clinics))
- Over the Counter Supplements (OTC)
- Drug Stores and Pharmacies
- Hypermarkets/Supermarkets
- Convenience Stores
- Health and wellness Stores
- Specialty Stores
- Departmental Stores
- Online
- Company Website
- 3rd party / Mass Merchandiser
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The global digestive health supplements market size is estimated to reach USD 17,160 million in 2023. With demand expanding at a 6% CAGR, the market size is projected to reach USD 29,648.6 million over the forecast period.
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