The global market for plant-based food colors industry is estimated to be worth USD 10.7 billion by 2024. It is projected to reach USD 17.9 billion by 2034, reflecting a CAGR of 5.5% over the assessment period 2024 to 2034.
Plant based food colors are produced using natural plant-based materials. Plants contain many color pigments like which are responsible for the vibrant colors of fruits, flowers and leaves. There are different pigments such chlorophylls (green), carotenoids (yellow and orange), anthocyanins (blue, red), flavonoids and many other.
These natural food colors derive from plant-based sources such as carrot, beetroot, turmeric, and kale, among others.
Increased sales of plant-based food colors reflect a growing consumer preference for natural and organic food products, driven by health-conscious choices.
In recent years, a significant number of people have transitioned to vegetarian and vegan diets, which has in turn boosted the demand for plant-based food colors.
The rising consumption of clean-label products and a growing preference for environmentally friendly options are also contributing to this increased demand.
The plant-based food colors market is experiencing substantial growth as manufacturers utilize various plant-based materials to create visually appealing food colors. With ongoing efforts to discover new plant sources for vibrant color shades, the food and beverage industry is seeing a heightened demand for innovative plant-based food colors.
Plant-based food colors are derived from natural ingredients such as kale, carrot, and beetroot. The growing awareness of the advantages of these natural colors, along with the health risks associated with synthetic alternatives, is driving their increasing market share.
As health consciousness rises and consumers favor environmentally friendly products, the demand for plant-based food colors is expected to grow during the forecast period.
These natural colors are known for being non-toxic or less toxic compared to synthetic options, causing fewer side effects, and are also seeing a gradual increase in therapeutic applications.
Enhancing Color Extraction by Supercritical Fluid Extraction (SFE) Technology
The market for plant-based food coloring is growing very fast at present, primarily on account of increasing demand from the consumption side towards natural and clean-label products. SFE is a green and economical route for extracting natural colorants with quality close to that of plant sources, and this would be in high demand for cater for this growing demand from the food industry.
It uses supercritical carbon dioxide (CO2) as the solvent and is non-toxic, non-flammable, and environmentally friendly. Particularly, selective extraction of bioactive compounds such as pigments, like carotenoids and anthocyanins, from various plant materials can be performed, without employing harmful organic solvents.
Competition Outlook
The market for plant-based food colors is very dynamic and highly competitive. However, among the key players are Givaudan (Naturex), Sensient Technologies, and Chr. Hansen Holding.
They are strong investors in research and development, which has been driving innovation in sustainable, high-performance plant-based color solutions. The focus on advanced extraction technologies and environmentally friendly production methods keeps companies afloat above the competition.
To increase market coverage as well as secure a continuous supply of raw materials of adequate quality, companies pursue their strategies in the form of vertical integration and strategic acquisitions.
Givaudan, for example, consolidated its market position by taking over smaller companies dealing with natural ingredients for food color, thereby increasing its portfolio and making its supply chain more efficient. Likewise, Chr. Hansen has positioned itself on the regional dimension by focusing on local agricultural producers to better penetrate the consumer demand of certain regions.
For instance
- In 2024, GNT Group launched a new series of EXBERRY® plant-based colors specifically designed for high-temperature applications like baked goods and confectionery to respond to the increasing demand for versatile, heat stable solutions.
- Sensient Technologies launched in 2023 its first commercial color line based on pH-stable anthocyanin, designed for beverages and dairy with vivid, natural hues and compatibility with different formulations.
Leading Brands
- Givaudan (Naturex)
- Sensient Technologies
- Chr. Hansen Holding
- Symrise AG
- ADM (Archer Daniels Midland)
- BASF SE
- GNT Group
- Döhler Group
- Kalsec Inc.
- Roha Dyechem
- Synthite Industries
- Kancor Mane
- Guangzhou Qianyi
- Qingdao Scitech
- GreenEx Food
- Plantae Biosciences
- AmiNova (Skretting)
- MiAlgae
- NaturAlgae
- Cargill
- BioMar
- Alltech
- Waterbase Ltd.
- Avanti Feeds
- Others
Key segments profiled in the Plant based Food Colors Market
By Type:
- Carotenoid
- Anthocyanin
- Chlorophyll
- Annatto
- Paprika Extract
- Spirulina Extract
- Turmeric
- Beet
- Others
By Application:
- Bakery & Confectionery Products
- Beverages
- Packaged Food/Frozen Products
- Dairy Food Products
- Others
By Form:
- Liquid
- Powder
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