The global gelatin substitutes market is set to witness growth at a CAGR of 14.4% and top a valuation of USD 4.0 Billion by 2032. Gelatin substitutes are increasingly becoming a better alternative to gelatin products, which are obtained from animal bones along with hooves, animal skin, tendons, cartilage, and ligaments. As the vegan and vegetarian population is rising across the globe, many brands found gelatin substitutes as better alternatives to include in their products.

Agar agar stands out as the foremost alternative to gelatin in the food industry. Extracted from boiled and pressed seaweed, this tasteless gelling agent is offered in powder, flake, or bar forms. Unlike gelatin, it doesn’t need refrigeration to set and typically gels within an hour after incorporation into any recipe.

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Another popular gelatin substitute is carrageen, also known as Irish moss, derived from seaweed found in coastal waters near France, Ireland, and North America. Carrageen produces softer puddings and gels compared to traditional gelatin. On the other hand, pectin, primarily a fiber found in fruit cell walls, transforms into a gel-like substance when heated and combined with sugars and acids, serving as a thick alternative to gelatin.

Key Takeaways:

  • Based on product type, sales of agar agar are expected to remain high over the forecast period.
  • In terms of applications, demand in the food industry will continue gaining traction.
  • The U.S. will continue dominating the North America gelatin susbtitutes market, owing to high demand for vegan alternatives.
  • Japan will account for a dominant share in the East Asia gelatin susbtitutes market over the forecast period due to high production and consumption volume of agar agar.
  • Demand in the U.K. gelatin substitute market will increase at a considerable pace amid surging adoption of vegan bulking agents in food products.
  • Demand for gelatin substitutes grew at 12.7% CAGR between 2017 and 2021.

Competitive Landscape

Key gelatin substitutes brands are investing in research and development to improve their product portfolios. They are also investing in mergers, acquisitions and collaborations with food and beverage manufacturers to gain a competitive edge in the market.

NOW Foods, Tilley Company, The Agar Company (B&V SRL), AGARMEX, S.A. DE C.V., and Java Biocolloid (Hakiki Group) are expected to be the top players in the global gelatin substitutes market.

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Gelatin Substitutes Market by Category

By Product Type:

  • Agar-Agar
  • Carrageen
  • Pectin
  • Cornstarch
  • Xanthan Gum
  • Guar Gum
  • Arrowroot
  • Instant Clear Gel
  • Kudzu
  • Others

By Packaging Type:

  • Bag
  • Bottle
  • Box
  • Pouch
  • Others

By Flavor:

  • Unflavoured
  • Flavoured
    • Apple
    • Berry
    • Coffee
    • Grape
    • Raspberry
    • Strawberry
    • Vanilla
    • Watermelon

By Product Form:

  • Capsules
  • Gummies
  • Powders
  • Soft gels
  • Others

By Application:

  • Food Industry
    • Baking Products
    • Chocolate and Confectionery
    • Dairy & Desserts
    • Others
  • Pharmaceutical Industry
  • Cosmetics and Personal Care Industry
  • Dietary Supplements
  • Microbiology and Plant Propagation
  • Others

By Sales Channel:

  • B2B / HoReCa
  • B2C
    • Hypermarkets /Supermarkets
    • Convenience Stores
    • Mom and Pop Stores
    • Discount Stores
    • Food Specialty Stores
    • Independent Small Groceries
    • Online Retail
    • Others Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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