The projected size of the men’s post-shave market is US$ 5.5 billion in 2023, expected to escalate to US$ 16.2 billion by 2033. The market is anticipated to experience a surge at a compound annual growth rate (CAGR) of 11.3% from 2023 to 2033.
During the forecast period, there is an anticipated rise in the integration of technology into post-shave products, which includes the introduction of smart razors, AI-powered skincare analysis, and personalized grooming solutions. Additionally, sustainability initiatives such as eco-friendly packaging and sourcing of sustainable ingredients are expected to gain further significance in response to growing consumer eco-consciousness.
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Even when it comes to shaving, male customers make sure their facial skin is as smooth possible, post shaving. This critical factor has triggered the demand for various shaving tools and products. Men’s post-shave products are enduring high demand among the target customers.
The men’s grooming market has witnessed significant growth in the recent past, especially from the millennial segment. These customers are now becoming more and more conscious about their looks and appearance, which they believe eventually boosts their confidence as well as personality.
There are various critical benefits associated with the use of men’s post-shave products. These men’s post-shave products ensure that the skin’s natural moisture isn’t lost or compromised upon after shaving. Men’s post-shave products provide a shiny and smooth skin after shaving, making sure the face doesn’t lose its lust due to cuts or any wrinkles.
Key Manufacturing Companies:
- Mountaineer Brand Products
- The Procter & Gamble Company (Gillette, Old Spice)
- Pré de Provence
- Montblanc International GmbH
- Lacoste Inc.
- Combe Incorporated
- The Real Shaving Co.
- MÄURER & WIRTZ GmbH & Co. KG.
- eShave, LLC.
- Naveh Pharma Ltd.
- Beiersdorf, Inc. (Nivea)
Key Trends
The manufacturers of men’s post-shave products have been strategizing on coming up with innovative products that cater to the varying needs and requirements of their target segments.
Men’s Post-Shave Market: Key Developments
- In 2018, American Crew ACUMEN announced the launch of various shaving products as well as a line of men’s post-shave products targeting the millennial category.
- In 2017, Aqua Velva launched a 5-in-1 men’s aftershave product under its own brand name for the U.S. market.
Opportunities for Men’s Post-Shave Market Participants
The millennial population is on the verge of surpassing the baby boomers in numbers. This demo graph is an active and enthusiastic group, and very conscious regarding looks and grooming. They are eager to adapt to current trends in the world of fashion, which even implies shaving.
This is very particular about their looks, even when it comes to shaving, which is why there has been a rise in the demand for various shaving products. Thus, the growing demand from the millennial population for various shaving kits provides a critical opportunity for the global men’s post-shave market to grow in terms of value sales.
The men’s post-shave market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The men’s post-shave market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
The report also maps the qualitative impact of various market factors on market segments and geographies.
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Segmentation Analysis of the Men’s Post-Shave Market
Nature:
- Natural
- Conventional
Product Type:
- Oil
- Cream
- Gel
- Soap
Application:
- Electric Razors
- Power Sticks
- Regular Shaves
End User:
- Retail
- Commercial
Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
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