The GCC functional food market is anticipated to reach USD 30.9 billion by 2032, with a projected annual growth rate (CAGR) of 11% from 2022 to 2032.
Based on recent trends, the Middle East nutraceuticals industry is poised for substantial growth. While the dietary supplements market is reaching a level of maturity, the functional food market shows high potential for expansion. This growth can be attributed to increased healthcare spending and a rising trend towards self-medication.
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People have become more fitness and health conscious, and prefer to spend more on food or other products that promote or improve health for better future living conditions. Improved living standards have resulted in a rise in consumer spending on health- and fitness-related products. Consumers in the GCC countries have started becoming more interested in understanding the role of functional food and the part that it plays in preventing and reducing the impact of diseases. Therefore, more consumers are purchasing functional food & beverages, not only to treat health problems such as joint pain, bone health and general well-being, but also to prevent illnesses such as heart diseases and others.
These factors have led consumers to prioritize the consumption of essential nutrients to maintain health and reduce medical costs. The GCC functional food market is anticipated to experience strong demand in countries like the UAE and Saudi Arabia, while other GCC nations may see lower demand.
Functional foods are nutritious items that offer added benefits beyond their basic nutritional content. They encompass a diverse range of products, including omega-3 fatty acid-fortified eggs, stanol/sterol-enriched low-fat spreads, probiotic yogurt, and protein-enriched breads, suitable for daily consumption.
Key Trends – GCC Functional Food Market:
- Consumers across the GCC region are increasingly prioritizing health and wellness, leading to a growing demand for functional foods that offer additional health benefits beyond basic nutrition.
- There is a notable shift towards natural and organic functional foods, driven by concerns over artificial ingredients and additives. Consumers are seeking products made from high-quality, natural ingredients with proven health benefits.
- Market players are focusing on innovation to introduce new functional food products that cater to specific health needs, such as digestive health, weight management, and immunity boosting.
- The availability of functional foods in mainstream retail outlets, including supermarkets, hypermarkets, and online platforms, is expanding, making these products more accessible to consumers across the GCC region.
Key Players in GCC Functional Food Market
Detailed profiles of companies are also included in the GCC functional food market report to evaluate their strategies, key product offerings and recent developments. Some of the key players profiled in the functional food market study include Almarai, Danone, AL Rawaby Dairy, Pinar, Anchor, Kraft Foods, IFFCO, Nestlé, Oman Flour Mills Company, The Modern Flour Mills and Macaroni Factories, Al Ghurair Foods, Alyasra Foods, AL Jazira Poultry Farm LLC NEZO, ZAD INDUSTRIES & TRADING CO and Savola Foods. To increase their sales in GCC functional food market, major players based in the region are focusing on generating awareness and launching new product variants.
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Key Segment
On the basis of product type
- functional dairy products
- cereals, flakes & confectioneries
- iodised salt
- fortified eggs
- fish & meat
- oil & margarine
By distribution channel
- hypermarkets/A-class stores
- self-service & B-class chains
- consumer cooperative & groceries
- others
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