The processed superfruit market is expected to reach a size of USD 134.8 billion by 2024, driven by heightened consumer awareness of the health benefits associated with superfruits, including antioxidants, vitamins, and minerals. This awareness is a key factor fueling the rising demand for processed superfruit products.
The adoption of processed superfruit products is forecasted to grow at CAGR of 4.1% through 2034. This expansion is propelled by a consumer shift towards natural and organic products, as preferences lean towards options with fewer additives, preservatives, and artificial ingredients.
By 2034, the processed superfruit industry is expected to surpass USD 202.3 billion. Companies are utilizing diverse distribution channels such as supermarkets, health food stores, online platforms, and specialty retailers to ensure convenient access to processed superfruit products for consumers.
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Superfruits are used for juices that have higher nutritional value than any other juices. According to the definition by Food and Agriculture Organization (FAO), superfruits have great nutritious content and an extra nutritional benefit. Antioxidant capacity is among the most widely recognized biologically active traits of a superfruit.
Key Takeaways
- The global processed superfruits market is anticipated to witness robust growth driven by the surging demand for antioxidant-rich superfruits. Consumers are drastically preferring natural food products including processed fruits along with it a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages is also witnessed which is expected to bolster growth in the market. The value of natural foods such as food color and flavor, in addition to several other dietary and functional uses, sums up the growth of the global processed superfruits market.
- One of the major restraining factors is high processing, management, and preservation costs and the incongruency of superfruits flavor is likely to limit the further development of the global processed superfruits market over the forecast period.
Competitive Landscape
The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.
Recent Developments in the Processed Superfruit Industry
- Symrise partnered with a leading organic superfruit supplier in South America. This collaboration aims to ensure responsible sourcing practices and ethical labor standards.
- SunOpta launched a new smoothie line featuring a blend of superfruits and plant-based milk alternatives. This move aligns with the rising demand for vegan and dairy-free options.
- Kerry Group also launched a new range of natural flavorings that incorporate superfruits. These flavorings cater to the growing demand for unique and exotic flavor profiles in food and beverage applications.
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Key Companies in the Market
- Symrise AG
- SunOpta Inc.
- Kerry Group plc
- Agrana Beteiligungs-AG
- Del Monte Pacific Limited
- Ocean Spray Cranberry Inc.
- PepsiCo Inc.
- Dabur India Ltd.
- Uren Food Group Limited
- Frutarom Industries Ltd.
Key Coverage in the Processed Superfruit Industry Report
- Processed Super Fruits Market Analysis
- Demand Outlook of Processed Superfruits in Europe
- Fresh Fruit Market Outlook
- Processed Superfruits Market Strategy
- Processed Superfruit Companies
Key Segments
By Product Type:
- Acai
- Avocado
- Blueberry
- Blackberries
- Camu Camu
- Cherries
- Coconut
- Copoazu
- Cranberry
- Dragon fruit
- Figs
- Goji berry
- Jackfruit
- Kiwi
- Kumquats
- Mangosteen
- Passion fruit
- Pomegranate
- Raspberry
- Soursop
- Strawberry
By End Use:
- Food Industry
- Bakery
- Confectionery
- Breakfast Cereals
- Snacks
- Baby Food
- Dairy Products
- Jams & Jellies
- Powder Premixes
- Beverages
- RTD Juices
- Energy Drinks
- Functional Water
- Carbonated Beverages
- Sorbets and Smoothies
- Probiotic Drinks
- Retail (Household)
By Nature:
- Organic
- Natural
- Conventional
By Form:
- Liquid
- Frozen
- Powder
- Canned
- Dried
- Pulp & Puree
By Sales Channel:
- HoReCa
- Retail Sales
- Hypermarkets/ Supermarkets
- Discount Stores
- Wholesale Stores
- Grocery Stores
- Specialty food Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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