The non-alcoholic beer market is anticipated to achieve USD 21,345 million by 2023, with growth projected at a CAGR of 8% from 2023 to 2033, culminating in a market size of USD 45,019.5 million by 2033.
Increasing awareness regarding health concerns connected with alcohol consumption is spurring demand for non-alcoholic beverages. Driven by this, non-alcoholic beer is gaining immense popularity over traditional alcoholic drinks.
Wide availability of non-alcoholic beer at supermarkets is expected to augment the growth in the market. Discounted supermarket prices are garnering consumer attention and driving product demand through this sales channel in a number of locations.
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Apart from the health concerns, the millennial generation’s propensity to try different flavors in mixed brews and beverages is also fueling sales of non-alcoholic beers. Consumer interest in ethically and organically derived products is growing, which is anticipated to create opportunities for growth in the market.
Also, the emergence mindful drinking trend will provide impetus to sales in the market. Consumers who want to reduce alcohol consumption no longer have to compromise on taste because the overall quality of no-alcohol alternatives has improved over time.
“Increasing availability of non-alcoholic beers at online retail channels, along with growing interest in malt-grain based non-alcoholic beverages will drive sales in the market over the forecast period,” says the FMI analyst.
Competition Landscape
Leading players operating in the global non-alcoholic beer market are focusing on product innovation and strategic investments to improve sales. They are also investing in mergers, acquisitions, and collaborations to expand their global footprint.
For instance:
- Carlsberg, a Danish brewer, and Marston’s, a British pub and cask ale company, announced a joint venture in May 2020. The new company supplies Carlsberg beers to Marston’s 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston’s cask ale brands including Hobgoblin and Pedigree.
- Brooklyn Brewery, in December 2020, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.
Key Players in the Non-alcoholic Beer Industry
Big Drop Brewing Co.
Anheuser-Busch InBev
Heineken N.V.
Bernard Family Brewery Inc.
Moscow Brewing Company
Carlsberg A/S
Suntory Beer
Erdinger Weibbrau
Arpanoosh CO
Krombacher Braueri
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Non-alcoholic Beer Market by Category
By Product:
- Alcohol-free
- Low Alcohol
By Category:
- Plain
- Flavored
By Material:
- Malted Grains
- Hops
- Yeasts
- Enzymes
- Others
By Sales Channel:
- Convenience Stores
- Liquor Stores
- Supermarkets
- Restaurants & Bars
- Online Stores
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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