In 2023, the wrinkle release spray market size is estimated to be valued at USD 1,581.5 million, with expectations to reach USD 2,527.40 million by 2033. The adoption of wrinkle release sprays is likely to advance at a CAGR of 4.8% from 2023 to 2033.

Wrinkle Release Spray Industry Trends:

  • The wrinkle release spray market is experiencing rapid growth driven by consumer demand for sustainable and environmentally friendly clothing storage solutions.
  • Consumers are increasingly seeking products that can minimize the need for ironing, thus saving time and energy, while also extending the lifespan of their clothing items.
  • Advanced technologies, such as nanotechnology, are being incorporated into wrinkle release sprays to enhance their performance and convenience.
  • Nanotechnology enables wrinkle release sprays to effectively smooth out wrinkles and creases in clothing with minimal effort, providing users with a more efficient and convenient solution.
  • The adoption of nanotechnology in wrinkle release sprays reflects the ongoing trend towards innovation and sustainability in the garment care industry.

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A dollar opportunity for the wrinkle release spray market could be the growth of the travel industry. As more people resume travel post-pandemic, there will be a greater need for wrinkle release products that can quickly and easily refresh clothes that have been packed in suitcases. Portable wrinkle release sprays that can be carried in carry-on luggage could become particularly popular, as they offer convenience and ease of use.

An emerging trend for the wrinkle release spray market could be the rise of virtual events. With more meetings, interviews, and social events being held online, there may be less emphasis on formal clothing and more on comfort. However, people still want to look presentable, and wrinkle release sprays could provide a quick and easy solution for smoothing out wrinkles and creases in clothing. Companies that market their wrinkle release sprays specifically for virtual events could tap into this trend and gain a competitive advantage in the market.

Key Takeaways from the Wrinkle Release Spray Market:

  • According to FMI research, the United States currently holds a significant market share, accounting for almost 14.20% of the global market in 2022.
  • With a 4.6% market share in 2022, Germany has emerged as a prominent participant in the Wrinkle Release Spray market.
  • In 2022, China’s wrinkle release spray sector grew at a CAGR of 7.3%
  • The natural segment is predicted to dominate the wrinkle release spray industry, accounting for nearly 45.3% of the market by 2023.
  • With a market share of 43.40% by 2023, the scented wrinkle spray segment is predicted to dominate the wrinkle release spray industry.

How Prominent Players are revolutionizing the Manufacturing of Wrinkle Release Spray industry?

The wrinkle release spray industry has a very competitive environment due to the numerous companies that operate globally. Among the top players in the market are

  • Procter & Gamble Co.
  • Kao Corporation
  • Unilever PLC
  • Faultless Brands, Inc.
  • Grandma’s Secret Products
  • Cold Iron
  • The Laundress
  • Grove Collaborative
  • MiiSTS
  • Real Simple
  • FREY Inc.

Prominent players in the wrinkle release spray industry are revolutionizing the manufacturing process in numerous ways. Among the prominent trends is the use of plant-based and biodegradable ingredients to create more sustainable products. This approach not only reduces the environmental impact of the manufacturing process but also appeals to consumers who are increasingly concerned about the sustainability of the products they use.

Recent developments in the wrinkle release sprays industry:

  • In March 2023, Grove Collaborative Holdings launched a brand new online wellness hub! Grove Wellness offers a curated selection of high-quality and affordable health and wellness products handpicked by a health expert. Visit the hub today to explore a wide range of products for a better, healthier you.

More Valuable Insights Available

Future Market Insights offers an unbiased analysis of the global wrinkle release spray market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the wrinkle release spray market, the report is segmented on the basis of product type (scented wrinkle spray and unscented wrinkle spray), nature (organic and conventional), and sales channel (wholesalers/distributors, hypermarkets/supermarkets, departmental stores, independent small stores, and online retailers) across five major regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa).

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Key Segments profiled in the Wrinkle Release Spray Industry Survey

By Product Type:

  • Scented Wrinkle Spray
  • Unscented Wrinkle Spray

By Nature:

  • Organic
  • Conventional

By Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Independent Small Stores
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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