The global beer market is projected to be valued at approximately USD 759.1 billion in 2023, with expectations to grow to around USD 1,679.5 billion by 2033. Notably, beer sales are anticipated to achieve a significant compound annual growth rate (CAGR) of 7.6% over the forecast period.
The beer market is a vibrant and evolving segment within the global beverage industry. In recent years, it has undergone significant changes due to:
- Shifts in consumer preferences
- Advancements in brewing technology
- A growing demand for distinctive flavor profiles
Microbreweries have transformed the industry by exploring new market segments. In response, major brewing companies have adeptly adjusted to these changes, leveraging their strengths to embrace this trend. They understood the importance of product differentiation and effectively utilized these strategies while maintaining aspects of their established business models. This approach allowed them to benefit from their inherent cost efficiencies and expansive distribution networks.
The beer market stands poised to reap the rewards of the burgeoning popularity of no/low alcohol alternatives. This trend has seen significant acceleration due to the prevailing health and wellness concerns. Notably, beer commands a substantial share of the no/low market. Additionally, this segment benefits from more lenient restrictions on e-commerce sales. It also receives greater flexibility in terms of distribution.
Key Takeaways from the Beer Market Report:
- In 2022, the global beer market size stood at US$ 759.1 billion.
- The United States is leading the beer industry with a 19.7% global market share in 2023.
- In 2023, China’s beer industry closely tracks the United States, holding a 9.8% global market share.
- Germany emerged as a prominent player in the European beer industry, capturing a 6.5% global market share in 2023.
- The market is spearheaded by the retail segment, commanding 36.50% of the global market in 2023.
- Ale beer type is the leading segment, with a 33.50% share of the global market in 2023.
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Competitive Landscape
As the global beer sector experiences remarkable growth, beer manufacturers are pivotal in addressing the rising demand. Breweries are now embedding innovation into their core operations, leading to significant advancements in distribution strategies to ensure efficient and widespread availability. Pricing models have also been adjusted to cater to diverse consumer segments, making a broader range of beers accessible to more people. Consequently, beer sales have soared, enhancing the market share of both established players and emerging entrants. Notably, AB InBev, Heineken, China Res. Snow Breweries, and Carlsberg together command 60% of the market share among the top 40 brewers.
Recent Developments
- In September 2023, Pineville’s Middle James Brewing Company unveiled a new beer as part of its commitment to promoting mental health awareness. This initiative supports the Rosado family’s broader mission to raise awareness through the Matías Rosado Foundation.
- In August 2023, Innis & Gunn, the brewery based in Edinburgh, introduced 12 Moons Lager. This fresh brew was bottled in August 2022 during a full moon and matured for a full year in 75 bottles. With a 5.8% alcohol content, this bottle-conditioned and unpasteurized lager marks the fourth addition to Innis & Gunn’s limited edition lineup for 2023.
Key Companies Operating in the Beer Market
- Heineken N.V.
- Carlsberg A/S
- United Breweries Holdings Limited
- Devans Modern Breweries Ltd.
- Diageo PLC
- Carlsberg India Pvt. Ltd.
- Anheuser-Busch InBev.
- B9 Beverages Pvt. Ltd.
- Crown Beers India Limited (AB InBev)
- Radico Khaitan Ltd.
- Beijing Enterprises Holdings Limited
- Dogfish Head Craft Brewery, Inc.
- Squatters Pubs and Craft Beers
- Sierra Nevada Brewing Co.
- The Boston Beer Company, Inc.
Key Segments Covered in the Beer Market Report
By Product Type:
- Ale
- Lager
- Stouts
- Others
By Packaging:
- Can
- Bottle
- Glass
- Others
By Production:
- Macro-brewery
- Microbrewery
- Craft Brewery
- Other
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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