As per Future Market Insights’ latest report, the global choline supplement market value is estimated to reach US$ 612.0 million in 2024. Global sales of choline supplements are set to rise at 8.4% CAGR, totaling a valuation of US$ 1,367.9 million by 2034.
Choline bitartrate supplement demand is forecast to surge at 8.2% CAGR, making it the top revenue-generation ingredient type category. This can be attributed to higher bioavailability, stability, and cost-effectiveness of choline bitartrate.
Several factors are providing impetus for the growth of the choline supplement industry. These include growing awareness of the health benefits of choline, escalating demand for brain health supplements, and a spike in brain and liver diseases.
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Choline supplements are gaining wider popularity due to their brain and liver health-promoting capabilities. These supplements contain choline, which plays a key role in various bodily functions. This nutrient is essential for brain development, metabolism, and muscle control.
Increasing spending on choline supplements due to their potential health benefits will continue to fuel sales growth. Consumers across the world are increasingly consuming choline supplements to boost brain health, enhance athletic performance, improve cognitive functions, and support liver health.
Growing demand for brain health supplements, spurred by an aging population and growing incidence of neurological disorders, is positively impacting sales growth. Similarly, a spike in liver diseases like non-alcoholic fatty liver disease and surging interest in fortified foods will boost market growth.
Escalating consumer demand for gluten-free supplements and rising interest in clean-label supplements derived from natural sources such as sunflower are emerging trends in the market. Another prominent factor impacting sales growth is the surging demand for choline supplements during pregnancy.
Key Takeaways from the Market Study
- The global choline supplement market is estimated to be valued at US$ 1,367.9 million by 2034.
- Based on form, the capsules segment is set to account for a market share of 5% in 2034.
- By ingredient type, choline bitartrate demand is forecast to rise at 2% CAGR.
- Based on claim, the non-GMO segment will hold a market share of around 8% by 2034.
- Sales in the United States are estimated to total US$ 277.5 million in 2034.
- Choline supplement demand in Germany is anticipated to grow at 7% CAGR through 2034.
“The choline supplement industry is witnessing robust growth, spurred by increasing demand for cognitive health products. Strategic marketing and innovation will be key for industry players to capitalize on emerging opportunities,” says a lead analyst at Future Market Insights (FMI).
Who is Winning?
Key choline supplement manufacturers and suppliers are focusing on developing novel solutions for targeted individuals seeking cognitive enhancement and other benefits. They are marketing their supplements to people interested in health and wellness.
Several players are using celebrity endorsements and social media platforms to promote their products and increase their customer base. They are also employing strategies like partnerships, acquisitions, mergers, distribution agreements, and collaborations to stay ahead of the competition.
Recent Development:
- In January 2020, Balchem Corporation introduced the new PuraChol line of branded choline products.
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Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global choline supplement industry presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study incorporates compelling insights on the global choline supplement market based on ingredient type (choline bitartrate, phosphatidylcholine, citicoline, alpha-GPC, choline chloride), claim (non-GMO, GMO, vegan, gluten-free), sales channel (store-based retailing and online retailing), form (capsule, powders, liquid), & region.