The global mobile money market had a value of US$ 106.8 billion in 2022 and was projected to grow by an impressive 22.6% CAGR to US$ 816.6 billion by 2032. The global mobile money industry is anticipated to expand on an unstoppable note in the projected period with confidence around the security of the payment apps.
To facilitate international transfers to cash facilities and phone credit, the banks and financial sectors launched MTN mobile money. Paying with a digital or web-based approach helps wallet mobile money providers maintain service security and build relationships with a wide range of active and interested users. Mobile wallets are another way that NFC-capable phones are being utilised to boost sales.
At the same time, the fact that there are concerns regarding data security can’t be ignored. This factor could restrain the mobile money market going forward. Future Market Insights has entailed these facts with future perspectives in its latest market study entitled ‘Mobile Money Market’. It has its indigenous team of analysts and consultants to execute using an eagle’s eye view in its primary, secondary, and tertiary modes of research.
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“With convenience quotient (CQ) at its peak, the global mobile money market is expected to go great guns in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Mobile Money Market
- North America holds the largest market share with new channels coming up in the US on the continuous basis.
- Europe holds the second-largest market share with the UK and Germany leading from the front. The scenario is expected to remain unchanged in the forecast period.
- The Asia-Pacific is expected to grow at the fastest rate in the mobile money market going forward. The pandemic did change certain things forever; with usage of plastic money being at the forefront. Platforms like PayTM, PhonePay, GooglePay started getting adopted with immediate effect, particularly by the millennials. The older generations also started getting accustomed to this way of transaction gradually. The region is home to two densely populated countries – India and China. With majority of population herein opting for cashless transaction, the mobile money market is bound to grow by leaps and bounds in the forecast period.
Competitive Analysis
- Google LLC, in 2019, did team up with Citigroup for implementing Google Pay (mobile wallet money). This platform has gained prominence especially during and after the pandemic (wherein touchless transaction was looked for).
- PayPal, in November 2019, entered into partnership with Paykii for launching Xoom (PayPal’s Jamaica-based international money transfer service). The consumers based out of Canada, the UK, the US, and also 37 markets all across Europe, since then, are able to use Xoom’s easy and fast money transfer service for securely paying insurance, loan, water, mobile network, cable, internet, telephone, and electricity bills in Jamaica.
- Airtel Africa, in October 2019, entered into collaboration with Mastercard for offering mobile money services all across 14 regions of Africa. Mastercard virtual card does facilitate Airtel Money that does away with a bank account with the objective of making payments at the global as well as local level.
- Orange Romania’s Orange Money, in August 2019, tabled the ‘My Reserve’ lending platform. The customers are thus getting benefitted from transparent and simple lending tool, that too, without additional fees and commissions. The interest rate offered is 14% with fixed rates.
- Kenya-based Safaricom, in May 2019, entered into partnership with Vodacom for acquiring IP rights of M-Pesa mobile financial services platform. As such, Fuliza (an M-Pesa overdraft facility) was put forth in Kenya that has 8.8 Million+ users.
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What does the Report state?
- The research study is based on mode of payment (NFC, mobile billing, SMS, USSD or STK, and others), types of purchase (airtime transfers & top-ups, money transfers & payment, merchandise & coupons, travel and ticketing, and likewise), industry vertical (BFSI sector, energy & utilities sector, retail sector, healthcare sector, hospitality & tourism sector, media & entertainment sector, SCM (supply chain management) & logistics sector, IT & telecommunication, and likewise).
- With smart and secure GUI (graphical user interfaces) consolidating, various central and government banks are significantly encouraging citizens to accept mobile money.
Key Segments
By Mode of Payment:
- NFC
- Mobile Billing
- SMS
- USSD or STK
- Others
By Types of Purchase:
- Airtime Transfers & Top-ups
- Money Transfers & Payment
- Merchandise & Coupons
- Travel and Ticketing
- Others
By Industry Vertical:
- Banking, Financial Services, and Insurance (BFSI) Sector
- Energy & Utilities Sector
- Retail Sector
- Health Care Sector
- Hospitality & Tourism Sector
- Media & Entertainment Sector
- Supply Chain Management (SCM) & Logistics Sector
- Telecommunication & IT Sector
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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