The global kefir market is estimated to be worth USD 1,305.4 million by 2024 and is projected to reach a value of USD 1,859.2 million by 2034, growing at a compound annual growth rate of 3.6% over the assessment period of 2024 to 2034.
Fermented foods that have good bacteria for gut health are now being preferred by consumers who want a healthy lifestyle. Kefir becomes the perfect fit for consumers who all want to keep their health well due to its high probiotic content, which helps gut health, and aids digestion, which in turn improves the immune system of the end user. This explains why kefir comes in various types such as dairy made from various sources like cow’s milk buffalo’s milk goat’s milk etc., and non-dairy sources such as soy milk, and coconut milk, among others.
Nowadays, individuals are increasingly becoming conscious of their health and are giving priority to their food and drinks which offer additional health benefits beyond basic nutrition. Kefir is a fermented food product produced from milk from different sources blended with kefir grains, a symbiotic culture of yeast and bacteria.
Brands leverage their extensive distribution channels by collaborating with distributors and wholesalers globally. Key leader utilizes their extensive global distribution network to ensure that their products are available in multiple markets, ranging from food service to industrial applications.
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Key Takeaways from the Global Kefir Market Study:
- Increased demand for food products with natural microflora which will benefit gut health and improve the immunity of consumers
- Sales of conventional kefir are dominated due to its widespread availability and low cost
- Development of kefir in various flavors attracts several consumers to drive the market
- Companies are investing in product innovation with novel ingredients and sources to develop non-dairy kefir
“Manufacturing companies with advanced processing facilities and innovative milk sources to develop non-dairy kefir for the vegan population with diverse flavors from various fruits are winning the market. An added advantage will be enjoyed by companies that prioritize targeted marketing and product positioning.”, says a lead analyst at Future Market Insights.
Who is winning?
Key players in the market are engaging in collaboration and partnership to create innovative products. MNCs focus on expanding their geographical presence, and local players focus on catering to niche segments of the market by collaborating with other companies.
- Pure Culture Oorganics Inc. launches the latest Kefir segment innovation with Kefir plus Collagen, the first Kefir paired with collagen, a unique first-of-its-kind collaboration
- Biotiful Gut Health launches first-to-market oat kefir yogurts
Leading Kefir Brands
- Lifeway Foods, Inc
- The Hain Celestial Group, Inc
- Maple Hill Creamery, LLC.
- Nestle
- Danone
- Green Valley
- Fresh Made Dairy
- Red Wood Hill
- Biotiful dairy
- Nihon Kefia co. ltd
- Kefir cultures
- Kefir Lab
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Key Segments of Market Report
By Form:
This segment is further categorized into organic and conventional form
By Product Type:
This segment is further categorized into Milk kefir (Dairy Based, non-dairy based), Water Kefir
By Category:
This segment is further categorized into flavoured and unflavored
By Application:
This segment is further categorized into the Pharmaceutical Industry, Food Industry
By Distribution Channel:
This segment is further categorized into Convenience Store, Speciality Store, Supermarkets/Hypermarkets, Others
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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