The global NFC juice market value is estimated to rise from USD 2.6 billion in 2023 to USD 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2%. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1% during the forecast period.
The NFC juice market is expected to experience strong growth during the forecast period, driven by rising consumer demand for healthy and sustainable food options. Consumers are increasingly willing to pay a premium for NFC juices, viewing them as healthier and more nutritious compared to traditional juices made from concentrates or processed sources.
NFC juices are increasingly recognized for their support of local farmers and their environmental benefits, requiring less transportation and storage compared to imported concentrate products. This perception is boosting their adoption and driving market demand. In a significant shift for the beverage industry, the NFC (Not from Concentrates) juice market is set to transform consumer expectations for fruit juice. This innovative production method promises a pure, unaltered taste experience, revitalizing the market with its fresh approach.
As consumers increasingly seek authenticity and transparency in their food and beverage choices, the NFC juice market is well-positioned to meet these demands. NFC juices provide a purer, more natural alternative to traditional juices, which are often made from concentrates and contain additives. To address evolving consumer preferences and diverse dietary needs, companies are expanding their product lines. This includes offering functional NFC juices enriched with probiotics, protein, or fiber, as well as varieties with reduced sugar or lower acidity.
Some NFC juice brands are focusing on sustainability by sourcing fruits from local, eco-friendly farms and utilizing environmentally responsible packaging. This commitment to sustainable practices is expected to positively impact the market.
Key Takeaways from the NFC Juice Market Report:
- The global NFC juice market is expected to reach US$ 3.8 billion by 2033.
- Global demand for NFC juices is likely to soar at 8.2% CAGR over the forecast period.
- Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of US$ 577.5 million by 2033.
- By product claim, the organic segment is expected to hold a market share of 58.1% during the projection period.
- The United States market is expected to register a CAGR of 5.0% through 2033.
- Germany NFC juice industry is projected to thrive at 10.0% CAGR during the forecast period.
Who is Winning?
Gat Foods, Dohler, Austria Juice, LemonConcentrate S.L., Poland’s Natural LLC., MAXFRUT, Trisun (Israel) L.T.D., Krones AG, Kerr Concentrates (US), Citro Globe S.r.l. (Italy), Louis Dreyfus Company, Kiril Mischief, Lemon Concentrate S.L., Prodalim Group, Sun Impex, and Arizba BV are the leading manufacturers of NFC juices listed in the report.
These players are continuously upgrading their product portfolios by launching new innovative flavors. They are also integrating new manufacturing machinery and adopting strategies such as mergers, distribution agreements, etc., to solidify their positions. For instance,
- In November 2022, The Louis Dreyfus Company B.V. (LDC) developed a new product made from not-from-concentrate (NFC) orange juice.
- In October 2020, Citrosuco partnered with FSL to supply customers with the finest FCOJ (Frozen Concentrated Orange Juice) and Orange NFCs from Brazil.
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NFC Juice Market by Category:
By Product Type:
- Fresh Fruits
- Fresh Vegetables
- Blends
By Product Claim:
- Organic
- Conventional
By End-Use Application:
- Non-Alcoholic Beverages
- Alcoholic Beverages
- Bakery & Confectionery
- Dairy & Frozen Desserts
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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