According to Future Market Insights (FMI), the global spirits market was valued at USD 59,408 million in 2023. The market is expected to grow at a CAGR of approximately 4% during the forecast period. By 2033, global spirits sales are projected to reach around USD 90,288.9 million.
A major driver of growth in the spirits industry is the expanding customer base for alcoholic beverages. The overall consumption of various types of spirits has risen, particularly among young people, due to the influence of Western cultures in emerging markets.
In recent years, advancements in distribution systems, including the rise of online retailers, have significantly boosted global spirits sales. Additionally, the growth of new bars, restaurants, and hotels serving alcoholic beverages has further strengthened market trends.
Craft spirits consumption has increased, driven by the growing popularity of premium alcoholic beverages among younger consumers. Consequently, craft spirit distillers are focusing on developing innovative products using a range of herbs, spices, botanicals, and fruits to diversify their offerings.
Key Takeaways:
- The absolute increment of the overall market over the next ten years is anticipated to be US$ 30,881 Million.
- The United States alone accounted for almost 32% of the total spirits consumed in the year 2022.
- Germany follows the United States in sales and consumption of spirits and contributed to nearly 15% of the market revenue share in 2022.
- The demand for spirits in the United Kingdom is higher than in any other country in Europe and could progress at a 6% CAGR through 2033.
- The capacity for the production of spirits in China is higher than in other Asia Pacific countries and during the projected period it could register a CAGR of 6.5%.
- India is another emerging country for both consumption and supply of spirits which is poised to progress at 4.6% CAR through 2033.
- Japan was figured out to have contributed 1.2% in global sales of spirits in 2022 while the contribution of Australia was only 0.9%.
- Among the different types of spirits, the whiskey segment dominates the overall market having a 28% revenue share in the year 2022.
- Based on distribution channels, the indirect sales of spirit accrued revenue of 71% in 2022.
Competition Landscape
The market consists of numerous competitors. Some top spirits market participants such as Bacardi, Diageo plc., Pernod-Ricard SA, Brown-Forman Corp., Constellation Brands, Inc., Remy Cointreau SA, and others. These key players are focusing on introducing and innovating a wide variety of products to increase their consumer base and gain a competitive advantage.
Other spirit manufacturers, including Pernord Richard, ThaiBev, Diageo, and Suntory, are also diversifying their source of income over this opportunity. For instance, Suntory revealed plans to offer a bottle of 50-year-old Yamazaki spirit in the year 2020, which is the Ultra-Rare 55-Year Yamazaki Single Malt made.
Recent Developments by the Spirits Industries
Chivas Brothers made a US$ 88 million investment in July 2022 for the expansion of its strategic single malt distilleries across Europe. To fulfill the rising demand for Scotch across the world, the money invested is expected to be used to upgrade sustainable distillation techniques. This higher investment by the company at its Speyside distilleries is also expected to significantly increase its production capacity.
Bacardi Limited in India introduced their Good Man Premium Brandy in February 2022. It was created with keeping the taste of domestic customers in mind. It is created mostly by combining grape brandies from France and India. Bacardi India’s product release into the brandy and Indian-made foreign liquor (IMFL) categories is considered to be premium blended brandy.
Diageo in India introduced the nation’s first-ever small-batch, artisanal craft whiskey completely made up of Whiskey in June 2021. It is the premiumization strategy of the company, which emphasizes brand refurbishment and innovation, and the brand value strengthened by this launch.
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Spirits by Category
By Product Type:
- Vodka
- Rum
- Whiskey
- Gin
- Tequila
- Other Spirits
By Category:
- Mass
- Premium
By Application:
- Household
- Commercial
By Distribution Channel:
- Direct Sales Channels
- Indirect Sales Channels
- Hypermarkets or Supermarkets
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America Market
- Latin America Market
- Europe Market
- East Asia Market
- South Asia Market
- Oceania Market
- The Middle East & Africa Market
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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