The global hemp milk market share(ヘンプミルク市場) is poised for substantial growth, with projections indicating a rise from USD 129 million in 2024 to USD 229 million by 2034, marking a robust CAGR of 5.9%. This growth trajectory underscores increasing consumer preference for plant-based dietary options, driven by health awareness and environmental sustainability.
Key Market Drivers:
- Rising Health Consciousness: Growing awareness of health benefits associated with plant-based diets fuels the demand for hemp seed milk, rich in essential nutrients like omega-3 fatty acids, protein, and vitamins.
- Environmental Sustainability: Regulatory support for sustainable agricultural practices enhances hemp cultivation, ensuring a steady supply of raw materials. This aligns with consumer preferences for eco-friendly products, driving market growth.
- Expanding Retailer Engagement: Increasing promotion of plant-based foods by retailers amplifies consumer awareness and accessibility to hemp milk, bolstering market penetration.
Industry Challenges:
Despite growth prospects, challenges such as regulatory uncertainties and consumer misconceptions about hemp remain. Strategic efforts to educate consumers and improve production methods are essential to overcoming these barriers and mainstreaming hemp milk consumption.
Sector Insights:
Product Diversity: The market offers flavored and unflavored hemp milk variants, catering to diverse consumer preferences. Flavored options, including vanilla and chocolate, are gaining popularity among health-conscious consumers seeking enjoyable dairy alternatives.
End-use Applications: Hemp milk finds extensive use in the nutraceutical industry, where its nutritional profile supports the formulation of protein shakes and meal replacements. This segment is projected to hold a significant market share, emphasizing health-driven consumption trends.
Regional Dynamics:
- With a projected CAGR of 5.7%, the U.S. market benefits from increasing adoption of plant-based diets and favorable regulatory environments promoting hemp cultivation.
- Leading in growth with a CAGR of 6.9%, Italy showcases rising consumer preference for guilt-free, plant-based indulgences, driving hemp milk sales.
- Growing awareness of omega-rich diets propels hemp milk demand, with a projected CAGR of 6.1%, reflecting shifting dietary preferences towards vegan and lactose-free options.
Competition Outlook
The competitive landscape of the hemp milk industry is quite intense. Players are consistently working on product diversification by launching multiple product flavors and fortifications. These firms are carrying out research to verify the nutritional aspects of hemp milk, aiming to distinguish it from various other plant-based milk alternatives.
Participants are also forging partnerships with retailers to guarantee broader distribution channels. To serve the health-conscious segment, initiatives are going on to develop non-GMO and organic formulations.
Key players in the hemp milk industry are also making efforts to educate consumers about the benefits of hemp milk over conventional dairy products. They are also regulating consumer preferences closely via social media interactions and market research.
Industry Updates
- Manitoba Harvest Hemp Foods, which is a fully-owned subsidiary of Tilray Brands, Inc. released the first Hemp Hearts that are Regenerative Organic Certified, in April 2023. The product is exclusively available at select Whole Foods Market stores throughout the United States. After the exclusivity period, the product is projected to continue to be present at Whole Foods Market and other stores in Canada and the United States.
- In November 2023, Modicare introduced an all-new Hemp Lab range, which is a holistic skincare solution. The solution is replete with Vitamin C and Hemp Seed Oil, designed for balance and repair.
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Leading Hemp Milk Brands
- Hudson River Foods
- Pacific Foods of Oregon Inc.
- Good Mylk Co.
- California Natural Products
- SunOpta
- Braham & Murray Good Hemp
- Golden Hemp Company
- Manitoba Harvest Hemp Foods
- Elmhurst1925
- Living Harvest Foods Inc.
- Ecomil
- Z-company
- Others
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