By 2022, the United States and Europe macarons market will be worth USD 1.43 billion. During the forecast period, the market is expected to grow from USD 1.54 billion in 2023 to USD 3.17 billion by 2033, showing a CAGR of 7.5%.
The macaron market is surging in the United States and Europe due to increased demand for premium macaron products such as chocolate macarons, caramel macarons, and others.
Due to a shift in consumer taste preferences, more couples are incorporating macarons into wedding cakes or macaron towers. Also, consumers are more willing to experiment with new flavors and varieties regarding macarons.
With the popularity of macarons, macaron-only bakeries now offer flavors such as salted caramel, pistachio, and matcha. As the demand for artisanal bakeries has increased, macarons have become more popular. Artisans bake different kinds of cakes to appeal to their customers using different textures, colors, and flavors.
Several Americans and Europeans who avoid certain ingredients such as gluten, dairy, and animal products due to food allergies are rising. Plant-based flour can be used to make vegan macarons gluten-free. Due to increasing health awareness among consumers, companies constantly innovate to produce products that meet the latest health trends.
Key Takeaways from the Market Study
- The United States and Europe macarons market is expected to thrive at a CAGR of 7.5% over the forecast period.
- Supermarkets and hypermarkets may grow due to an ever-growing variety of specialized products
- Europe is predicted to hold a massive share of the market.
Competitive Landscape:
Macaron manufacturers have felt a significant impact of the pandemic. Therefore, market players are increasingly focusing on optimizing production to meet the decline in demand with a reduction in production capacity and workforce. Additionally, substantial manufacturers are consolidating their presence through strategic mergers and acquisitions during this time.
Recent Developments:
- It was announced in May 2022 that The Met Store and Laduree would launch a limited-edition macaron gift box. It features three artisanal Laduree macaron flavors: Ispahan (Rose, Raspberry, and Lychee), Orange Blossom, and Pistachio, which celebrates Islamic cuisine. As a result of Laduree’s partnership with the Met Store, the company has the opportunity to engage the audience with art and culture in various ways. Moreover, the manufacturers have the opportunity to expand their market reach.
- There are several flavors available for the Dalloyau Christmas creation macarons in December 2022, including cocoa and citrus fruit flavors.
- In March 2022, Chantal Guillon may offer a special animal-free macaron made from EVERY EggWhite, a precision-fermented egg white. EVERY Co., a biotechnology company, partnered with Chantal Guillon to create this macaron.
- Laduree, a French brand, has announced that Matthew Kenny, one of the renowned vegan chefs, may lead the brand to a vegan diet in September.
- In addition to offering superfood macarons in 2020, Laudree sells eco-friendly boxes that contain hemp, green tea, matcha, chocolate pomegranate, and marina flavors.
Competitive Landscape: Top Manufacturers of the United States and Europe Macarons and Their Recent Developments
Some key players in the United States and Europe macarons market are:
- Chantal Guillon (United States)
- Dana’s Bakery (United States)
- Dalloyau (France)
- Pierre Hermé Paris (France)
- Jean-Paul Hevin (France)
- Tipiak Group (France)
- La Maison du Chocolat (France)
- Olivia Macaron (United States)
- RICHART (United States)
- Ladurée Paris (France)
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Market Segmentation by Category
By Flavor:
- Fruit-flavored
- Chocolate
- Caramel
- Lemon
- Vanilla
- Pistachio
- Basic
- Others
By Distribution Channel:
- Supermarket/Hypermarket
- Specialty Stores
- Online Retail
- Others
By Region:
- United States
- Europe
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