According to Future Market Insights (FMI), the global microparticulated whey protein market is valued at USD 165.0 million in 2023. It is estimated to reach USD 376.7 million by 2033. Sales are likely to grow at a CAGR of 8.2% from 2023 to 2033.
It is noteworthy that ready-to-drink beverages occupy a substantial proportion of the global market. It is anticipated to hold a market share of 34.4% by 2033.
In the present era, where individuals lead busy lives, ready-to-drink beverages have gained popularity owing to their convenience and portability. These beverages provide consumers with the opportunity to explore new and innovative packaging methods and ingredients, such as carbonation.
Within the category of ready-to-drink beverages, both refrigerated and shelf-stable beverages are included. The demand for shelf-stable products is high as they are easy to store and distribute.
Growing demand for sports nutritional supplements is expected to provide favorable opportunities for manufacturers. This is due to microparticulated whey protein’s availability, amino profile, and digestibility.
Increasing demand for healthy and functional food products is also likely to stimulate market demand. Consumers are becoming health conscious and are actively seeking products that offer nutritional benefits. As it contains amino acids and high protein content, it also enhances texture and sensory attributes.
Changing consumer behavior, with a significant percentage seeking low-fat and high-protein food options, is driving the demand for microparticulated whey protein as a replacement for high-fat ingredients.
Increasing adoption of microparticulated whey protein as a texturizing and emulsifying agent in various food formations will drive demand. It provides excellent water-binding capabilities and can contribute to improving texture, velocity, and stability. These properties make it highly valuable for applications such as meat products, sauces, dressings, and desserts.
This trend is also prompting packaged food companies to incorporate functional ingredients to enhance their product labels and maintain their competitive edge.
Key Takeaways from this Market Report:
- The global market for microparticulated whey protein is anticipated to reach US$ 376.7 million by 2033.
- The United States is likely to expand at 7.0% CAGR between 2023 and 2033.
- Germany is likely to dominate Europe market for microparticulated whey protein and holds a valuation of US$ 38.2 million by 2033.
- In terms of application, the ready-to-drink beverages segment accounts for a dominant share of 34.0% of the total market by 2033.
- By form, the powder segment is expected to hold a significant market share of 89.6% of the total microparticulated whey protein industry in 2023.
Who is Winning?
CPKelco- SIMPLESSE®, Arla Foods Ingredients, Sure Protein WPC550 (NZMP), MILEI GmbH, Carbery, Leprino Foods, Makers Nutrition, LLC, Fonterra, Nutra Solutions, and Others are key players in the microparticulated whey protein market
Key players are developing microparticulated whey protein products with unique properties, enhanced functionalities, and improved technologies. They are also investing in research and development to create new formulations and explore novel applications.
Key manufacturers are also implementing quality control measures, and conduct regular testing and analysis to obtain necessary certifications.
For instance,
- In May 2021, Arla Foods Ingredients launched a new range of microparticulate whey protein ingredients. These are designed to use in low-pH beverages, such as energy drinks and fruit juices.
- In February 2021, Glanbia plc announced a partnership with a German start-up, Ingredient Insights GmbH, to develop new plant-based protein ingredients. It includes microparticulate whey protein, for use in food and beverage products.
- In November 2020, Hilmar Ingredients announced the launch of its new microparticulate whey protein concentrate. It is designed to provide enhanced texture and stability in a variety of food and beverage products.
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Market by Categorization:
By Application:
- Ready-to-drink Beverages
- Functional Beverages
- Baked Goods
- Confectionery
- Snacks and Cereals
- Dairy
- Cheese/Processed Cheese
- Yogurt
- Coffee Creamer
- Nutritional Products
- Sports Nutrition
- Medical Nutrition
- Infant Nutrition
- Frozen Desserts
- Spreads
- Margarine
- Fat Based Condiments
By Form:
- Powder
- Liquid
By Region:
- Latin America
- North America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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