Over the forecast period, the Middle East food premix market is anticipated to grow at a CAGR of 10.1%. The market value is expected to rise from USD 195 million in 2023 to USD 512 million by 2033.
Premixes are becoming immensely popular because they are becoming highly aware of their health and have more income. Hence, they want to supplement their diets with nutritious meals that are simple to eat and available in both liquid and powder form.
Rising incidence of vitamin deficiency cases and increasing demand for food products fortified with vitamins would push the Middle East food premix market in the next ten years. High consumption of vitamin supplements and surging preference for functional ingredient blends are a couple of other key drivers of the market.
Consumers are seeking products that would help them in enhancing focus & vision and cognitive functions. Customized premixes are hence an absolute choice for the sports nutrition industry. It has been scientifically proven to reduce fatigue and lead to improved concentration, health, and vision.
Key Takeaways from Middle East Food Premix Market Study:
- The Middle East food premix market is likely to record a CAGR of 10.1% from 2023 to 2033.
- Based on form, the powder segment is likely to generate more than 70% of share in the Middle East food premix market in the next ten years.
- By application, the dietary supplements are set to cover around 18% of share in the Middle East food premix market by 2033.
- In terms of function, the immunity segment is estimated to hold the lion’s share in the Middle East food premix market by 2033.
- The Middle East food premix market witnessed a CAGR of 9.7% in the historical period from 2018 to 2022.
Competitive Landscape
The Middle East food premix market is highly fragmented and competitive due to the presence of numerous global players. To enhance their market positions, leading companies are employing a range of strategies, including partnerships, expansions, mergers and acquisitions, and collaborations.
For instance
- In March 2022, micronutrient premixes were introduced by SternVitamin that could improve mental and cognitive function. The business claims that they enhance brain function while lessening the impacts of stress. The premix concepts demonstrate the tight relationship between micronutrients and mental health.
- In April 2022, at the international Vitafoods Europe exhibition for the nutraceutical industry, Glanbia Nutritionals, a provider of ingredients and service solutions, introduced TechVantage. TechVantage is a functionally optimized nutrition technology platform that will offer customers nutrient solutions with improved solubility, flowability, and stability, as well as the ability to mask flavors and colors.
Key Companies Profiled
Lycored; B&H Biotechnology Co. Ltd; Barentz; Watson Inc.; UFUK KIMYA ILAC SAN. TIC. LTD; Vitamiks Gida San. Ve. Ticaret Ltd.; Fenchem; Archer Daniels midland company; Jubilant life science; Koninklijke DSM N.V.; Sternvitamin GMBH & Co.; Prinova Group LLC; Hexagon Nutrition Pvt. Ltd; Farbest Brand; Glanbia PLC
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Middle East Food Premix Market Outlook by Category
By Form:
- Powder
- Liquid
By Ingredient Type:
- Vitamin
- Minerals
- Amino Acid
- Nucleotides
- Botanicals
By Application:
- Dietary Supplement
- Food & Beverages
- Pharma Over-the-counter Drugs
- Early Life Nutrition (Baby Foods)
By Function:
- Bone Health
- Immunity
- Digestion
- Vision Health
- Energy
- Weight Management
- Heart Health
- Brain Health & Memory
By Country:
- Saudi Arabia
- Qatar
- United Arab Emirates
- Bahrain
- Kuwait
- Oman
- Israel
- Rest of the Middle East
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