The air fryer market value is poised for significant growth, with the global market size projected to reach US$ 982 million in 2024. The demand for air fryers is expected to witness a CAGR of 6.7% from 2024 to 2034. By 2034, the air fryer sales are anticipated to reach a valuation of US$ 1,883 million.
Increased consumer health consciousness and demand for effortless, time-saving cooking solutions stimulate demand for air fryers. Some major barriers to further enlarging the market for air-frying devices include competition with other cooking devices, reliance on power, and low capacity for cooking large volumes.
Other positive drivers of the healthy cooking appliances market include the increase in online shopping platforms and e-commerce and the introduction of smart technologies for home appliances. In contrast, air fryers are forecasted to have the potential to affect their market because consumers might be unaware of air fryers and the benefits associated with them.
Air Fryer Sales Landscape
- The rise in health and fitness awareness has been marked as one of the major drivers increasing growth for the air fryer market. An increasingly health-conscious consumer seeks healthier cooking solutions with minimal or no oil, with the ability to use less oil than deep frying. Air fryers have the potential to consume crispy food with a lower oil content compared to deep-frying methods.
Air Fryers Soar as Consumer Awareness Shifts Towards Healthier Lifestyles
Consumers’ growing health and fitness consciousness is augmenting demand for air frying technology. The use of harmful fats, linked to several health problems like heart disease and high cholesterol, can be decreased by utilizing an air fryer, which uses either very little oil or none. This contributes to lowering the chance of fat-related health problems. The increase in awareness of health and wellness pushes the digital air fryer market.
Many dietary preferences can be satisfied with hot air frying appliances. They are a more sustainable and healthful solution because they use less oil than traditional frying. This gives consumers a healthier way to enjoy fried food because they won’t need to ingest a lot of oil.
The demand for air fryers in North America has grown due to the region’s population becoming more health-conscious and adopting healthier cooking techniques. The time-saving features and ease of adoption of air fryers have also drawn busy homes in North America. The popularity of cooking at home is growing, which has increased air fryer sales.
The air fryer industry is expanding quickly in the Asia Pacific. Increased desire for quick and easy cooking solutions results from urbanization and increased disposable incomes. As fried food is so popular in the area, people choose rapid hot air cookers instead of cooking with as much oil to save money on their favorite foods’ flavor and texture.
“Growing health consciousness and the need for convenient cooking are propelling the air fryer market, which is expected to develop steadily. Customer preferences for healthy lifestyles compel the upward trend of the sales of digital air fryers along with technological improvements.” – Nandini Roy Choudhury, Client Partner at Future Market Insights
Key Takeaways:
- The 1200 to 1500-watt segment in the wattage category to grab a share of 35.7% from 2024 to 2034.
- In the device type category, the automatic segment acquired a market share of 96.4% between 2024 and 2034.
- The United States air fryer sales are anticipated to surge at a CAGR of 4.3% by 2024.
- Germany’s air fryer demand is anticipated to develop at a CAGR of 5.8% through 2024.
- China’s sales of air fryers are expected to surge at a CAGR of 2.5% until 2034.
- India’s air fryer industry is anticipated to boost at a CAGR of 6.8% by 2024.
- The United Kingdom commercial air fryer market is likely to exhibit a CAGR of 8.3% by 2024.
Competitive Landscape:
With numerous air fryer vendors, the global market is very competitive. Easy-to-use kitchen equipment is in high demand from consumers. Due to this, air fryer manufacturers are creating more feature-rich and efficient models while also meeting consumer demand. The air fryer providers also implement several growth methods to increase their market share locally and internationally, including joint ventures, product launches, and mergers and acquisitions.
Key Air Fryer Manufacturers:
- Koninklijke Philips N.V.
- Stanley Black and Decker, Inc.
- Breville Group Limited
- Groupe SEB
- SharkNinja Operating LLC (CDH Private Equity)
- Cuisinart Corporation (Conair Corporation)
- Meyer Manufacturing Company Limited
- GoWISE USA (Ming’s Mark Inc)
- NuWave, LLC
- De’ Longhi Appliances S.r.l
Noteworthy Developments:
- In May 2023, Philips and Croma jointly introduced the Philips Airfryer HD9257/80, a transparent frying window air fryer.
- INALSA introduced the Nutri Fry dual-zone air fryer in September 2022. Two baskets with a maximum XL capacity are included with the 2100-watt fryer.
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Key Segments:
By Device Type:
- Manual
- Automatic
By Wattage:
- Below 1200 Watt
- 1200 to 1500 Watt
- 1500 to 1800 Watt
- 1800 to 2200 Wattage
- 2200 Wattage and Above
By End Use:
- Commercial
- Residential
By Price Range:
- Below US$ 25
- US$ 25 to US$ 100
- US$ 100 to US$ 200
- US$ 200 to US$ 300
- US$ 300 and Above
By Sales Channel:
- Direct Sales
- Supermarket/Hypermarket
- Department Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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