The global cookie dough market is anticipated to reach a valuation of USD 12.3 billion by 2023, with a projected CAGR of 5.7% from 2023 to 2033.
During this forecast period, the cookie dough market is expected to experience significant growth. The recent coronavirus pandemic led to widespread lockdowns, prompting many people to stay at home and embrace baking as a popular new hobby. This surge in home baking, with individuals experimenting with various cookie and cake recipes, is likely to drive substantial growth in the cookie dough market.
As more individuals adopt healthier lifestyles, low-fat cookie dough is emerging as a key factor in driving the growth of the cookie dough industry. Additionally, increasing concerns about hygiene are influencing market expansion. With growing apprehensions about cleanliness standards in bakeries, consumers are opting to bake their own cookies rather than buying pre-made ones. This shift is likely to significantly benefit the cookie dough market.
Edible cookie dough is becoming increasingly popular. It is made using all the typical cookie ingredients except for the leavening agent, which is added last to ensure the dough is safe to eat. The dough is then heated, chilled or frozen, and packaged for retail distribution. This process allows consumers to enjoy homemade-style cookies with a variety of flavors, offering a convenient and enjoyable treat.
In response to increasing health consciousness, people are now adopting healthier lifestyles but are unwilling to sacrifice taste. Consequently, cookie dough manufacturers are creating healthier alternatives. Today’s cookie dough is often labeled as organic, free from additives and preservatives. Additionally, options such as whole-wheat, multi-grain, and nut-based cookie doughs are available, potentially attracting health-conscious consumers. These products are marketed to appeal to those concerned about their health, all while maintaining high quality and a diverse range of flavors.
Competitive Landscape
The cookie dough market is relatively consolidated, with major players focusing on growth strategies such as mergers, acquisitions, and expanding their distribution networks to strengthen their market presence. Manufacturers employ various competitive tactics, including launching new products, promoting free-from claims, and highlighting organic and natural ingredients.
- The use of heat-treated flour and pasteurized eggs to get rid of any potential foodborne bacteria has allowed Pilsbury to launch a new line of safe-to-eat edible cookie dough.
- A new sundae variation from the milkshake chain Sonic will have substantial scoops of cooked dough on top. The market for cookie dough is predicted to rise as a result of such additions to diverse foods.
Key Companies Profiled
General Mills Inc.
Nestle S.A.
Cérélia Group
Dawn Foods UK Ltd.
Dough-to-Go Inc.
Rhino Foods Inc.
Neighbors LLC
Gregory’s Food’s Inc.
Cookie Dough & Co. Do-Biz Foods LLC
Mo’s Cookie Dough Ltd.
Foxtail Foods
Michael’s Bakery Products LLC
George Weston Limited
Wewalka; Sara Lee Bakery Group
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Cookie Dough Market by Category
By Nature:
- Organic
- Conventional
By Ingredients:
- Wheat-Based
- Bean & Legume
- Grain-Based
- Root Flours
- Nut-Based
- Multi-Grain
- Others (Seed, etc.)
By Flavor:
- Chocolate Chip
- Double Chocolate
- Snickerdoodle
- Peanut Butter
- Oatmeal Raisin
- Ginger Snap
- Lemon Zest
- Mint Chocolate
- Others (Macadamia, M&M’s, etc.)
By End Use:
- Food
- Bakery
- Confectionery
- Dairy
- Food Service
- Household/Retail
By Sales Channel:
- Direct/ B2B
- Indirect/ B2C
- Modern Grocery Retailers
- Hypermarkets/ Supermarkets
- Discount Stores
- Specialty Retail Stores
- Wholesale Club Stores
- Traditional Grocery
- Online Retailers
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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