The calcium supplement industry in Japan is set to experience significant growth, with projections indicating a market value of USD 395.8 million by 2033, up from USD 153.3 million in 2023. This anticipated surge is driven by a robust compound annual growth rate (CAGR) of 10% over the forecast period. Investors and stakeholders are increasingly eyeing this burgeoning market, seeking to capitalize on the rising demand for health and wellness solutions.
The contemporary generation’s holistic approach to health and well-being has spurred solutions that address dietary inadequacies and lifestyle disorders. Urbanization and sedentary lifestyles have led to various lifestyle ailments, including calcium deficiency, particularly among women. This scenario has significantly boosted the sales of calcium supplements in Japan.
Growing Demand Among Older Population:
Calcium insufficiency is a prevalent issue among the elderly, with conditions like osteoporosis becoming more common with age. Health specialists recommend calcium supplements to protect bone health, driving substantial market growth. The increasing need for calcium supplements among the aging population underscores the market’s potential for investors.
Market Opportunities:
The rise of eCommerce has expanded the reach of health supplement companies, enabling them to target a broader audience. Additionally, there is a growing emphasis on well-being and self-care, with many individuals turning to supplements to maintain health. Calcium supplements, in particular, are gaining popularity as a convenient solution for strong bones, heart health, muscle function, and nerve health.
As the demand for cruelty-free and plant-based products rises, consumers are shifting from animal-based proteins to plant-based supplements. Plant-based vitamins and minerals are more efficiently absorbed by the body, driving the popularity of such products.
Comparative View of Key Markets:
The calcium supplement industry in Japan is set to exhibit a higher growth rate compared to other regions, such as Korea and Western Europe. The industry’s value in Japan is also projected to surpass that of Korea.
Category-wise Insights:
Soft Gel Pills Dominance:
Soft gel pills are projected to dominate the calcium supplement market in Japan, accounting for 49.8% of the market share in 2023. Their easy-to-swallow nature and suitability for oil- and fat-soluble formulations make them a preferred choice among consumers.
Male Population Driving Demand:
Men’s supplement consumption is expected to capture 39.5% of the market share in 2023, driven by growing health consciousness and an active gym lifestyle. Supplements targeting bone and joint health are particularly popular among men, who are willing to invest in products that help maintain a healthy lifestyle and prevent age-related bone issues.
Competitive Landscape:
The competitive landscape of the calcium supplement industry in Japan is expanding rapidly. Leading companies include Eisai, Morinaga Milk Industry, UNIMAT RIKEN, ORIHIRO, Asahi Group, Otsuka, DHC, Bean Stalk Snow, Dainippon Pharmaceutical, and Kobayashi Pharmaceutical. These firms offer a wide range of calcium supplements catering to various consumer segments and needs.
Recent Developments:
- Kyowa Hakko Bio Co., Ltd.: Developed a novel probiotic strain in June 2023 to enhance calcium absorption.
- Suntory Beverage & Food Limited: Launched “Calcium Water” in February 2023, offering 300mg of calcium per bottle.
- Rohto Pharmaceutical Co.: Introduced a new calcium supplement formulation in October 2022 with nano-sized calcium particles for improved absorption.
- Daiwa Pharmaceutical Co.: Released “Boneplus” in April 2022, incorporating vitamin D3, vitamin K2, and magnesium in addition to calcium.
Key Segments
By Form:
- Tablets
- Capsule
- Powder
- Soft Gel Pills
- Liquid
- Others
By End Use:
- Men
- Women
- Children
- Infants
By Type:
- Child calcium supplement
- Adult calcium supplement
By Application:
- Online
- Offline
By City:
- Kanto
- Chubu
- Kinki
- Kyushu & Okinawa
- Tohoku
- Rest of Japan
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