Demand for fortified foods is projected to reach approximately USD 140,608 Million in 2023, with an expected increase to USD 257,715 Million by 2033. This growth represents a compound annual growth rate (CAGR) of 6.2% over the next decade.
In industrialized countries, rising health consciousness among consumers is significantly driving the fortified foods market. Simultaneously, the growing popularity of these products in emerging markets is supported by consumers’ increasing purchasing power.
The demand for fortified foods is largely fueled by favorable policies aimed at eliminating malnutrition, along with heightened awareness among policymakers in the Asia Pacific region and the Middle East.
Key Takeaways
- Rising health consciousness in industrialized nations is driving increased demand for fortified foods.
- Consumers increasingly prefer fortified foods that address specific nutritional deficiencies, such as vitamin D and iron.
- Fortified dairy products are anticipated to lead the market due to their popularity among health-conscious consumers.
- Innovations in food technology, like drying methods, are expected to improve the convenience and shelf life of fortified foods.
Competitive Landscape
Several major market players are focusing on research and development to launch new fortified foods and processes. Establishing strategic partnerships and introducing innovative products are essential for success in the fortified foods market.
Recent Developments
- In July 2023, Kebbi harvested the first fortified rice in West Africa. Experts stated at a training session for media personnel in Birnin Kebbi on promoting rice fortification in Nigeria (PRiFN).
- In August 2023, Albertsons Companies Inc. plans to present its Sincerely Health platform’s latest digital enhancement, which measures grocery purchases according to USDA’s MyPlate recommendations. Sincerely Health offers dietary preferences, household size, and age-specific nutritional options for customers within the “Nutrition” experience.
Key Companies Profiles
- Nestlé S.A.
- BASF SE
- General Mills
- Tata Chemicals Limited
- Mondelez International
- Cargill Incorporated
- Danone
- Bühler AG
- Bunge Limited
- Unilever PLC
- Koninklijke DSM NV
- Stern-Wywiol GmbH & Co.KG
- Aria Foods
- Nutritional Holdings (Pty) Limited
- Dr. Paul Lohmann GmbH KG Chemische Fabrik
- Wright Enrichment Inc.
- Gastaldi Hermanos
- Sinokrot Global
- Ufuk Kimya llac Sanayi Ve Ticaret Limited Sirketi
- Corbion NV
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Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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