The global nutricosmetics market is set to witness significant growth over the next decade, driven by increasing consumer awareness of the benefits of beauty-from-within products. In 2024, global sales of nutricosmetics are estimated to reach USD 6,984.7 million, and this figure is expected to more than double, reaching USD 15,398.7 million by 2034. The market is anticipated to grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2034. In 2023, the sector generated USD 6,520.7 million in revenue, highlighting its steady upward trajectory.
Key Drivers of Growth
- Growing Awareness of Health and Beauty: Increasing demand for products that promote holistic beauty, where internal health reflects on external appearance, is a major factor driving the growth of the nutricosmetics market. Consumers are seeking solutions that offer beauty benefits such as improved skin, hair, and nail health, which can be achieved through nutritional supplementation.
- Shift Toward Preventive Health and Aging: As populations age, there is a greater emphasis on preventive health measures, including the use of nutricosmetics to slow down signs of aging. The desire for natural solutions to maintain youthful appearances is leading to increased adoption of these products.
- Rising Popularity of Functional Foods and Supplements: Nutricosmetics, which blend the benefits of cosmetics and nutrition, are increasingly popular as part of the growing trend toward functional foods and supplements. These products are convenient and cater to consumers seeking comprehensive health solutions in daily routines.
Emerging Trends in Nutricosmetics
- Personalized Nutrition: As scientific advancements enable more precise customization of products, personalized nutricosmetics are gaining traction. Tailoring supplements to individual needs based on genetics, lifestyle, and environmental factors is a key trend shaping the future of the market.
- Clean Label and Natural Ingredients: Consumers are showing a preference for natural, organic, and clean-label nutricosmetics, seeking transparency and products free from synthetic additives and chemicals.
- Expansion into New Markets: The nutricosmetics market is rapidly expanding into emerging markets, particularly in Asia-Pacific and Latin America, where rising disposable incomes and increasing health awareness are fueling demand.
Competitive Landscape
The nutricosmetics market is highly competitive, with leading players focusing on innovation, research and development, and strategic partnerships to expand their market share. Key players are introducing new products with enhanced formulations, targeting specific beauty concerns such as anti-aging, hydration, and UV protection.
Companies are also leveraging marketing strategies that emphasize science-backed claims, natural ingredients, and sustainability to cater to the growing consumer demand for transparency and efficacy in beauty products.
Global Nutricosmetics Market by Category
By Product Type:
- Beauty Berages/ Drinks
- Supplements
- Tablets
- Capsules
- Powder
- Liquid
By Primary Function:
- Skin Care
- Sun Care
- Anti-Aging
- Radiance & Glow
- Anti-acne/pimple
- Hair & Nail Care
- Weight Management
- Multi-Functional
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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