The global ovulation test kit market is on a remarkable growth trajectory, with projections estimating an increase in market value from USD 180 million in 2021 to an impressive USD 450 million by 2032. This represents a steady year-on-year growth rate of 8.6%, with the market expected to reach USD 195 million by the end of 2022.
The driving force behind this growth is the rising trend of prioritizing pregnancy sustainability and the crucial role ovulation test kits play in family planning and women’s healthcare. With a heightened focus on women’s health and significant investments in research and development, industry leaders are actively working to reduce the cost of these kits, making them more accessible to individuals across the globe.
Ovulation, a key biological process in the female reproductive cycle, marks the release of eggs from the ovary. Detecting ovulation is achieved by measuring levels of luteinizing hormone (LH), which surges just before ovulation. Ovulation test kits provide a convenient and reliable means for women to predict their ovulation timing and peak fertility days, offering an accessible solution for home testing.
“While ovulation test kits have been invaluable in aiding family planning, they also provide support to individuals facing challenges in conceiving due to health factors, age, or other concerns,” said a from FMI, a leading provider of women’s health solutions.
These kits come in various forms, including urine-based tests that detect LH levels, saliva-based tests that measure electrolytes, and devices that monitor basal body temperature, offering flexibility and convenience to users.
As the global ovulation test kit market continues to expand, it highlights the growing importance of providing individuals with the necessary tools and resources to make informed decisions about family planning and reproductive health.
Key drivers for the Ovulation Test Kit Market:
- Rising demand for family planning: Ovulation tests empower couples to plan pregnancies effectively, both for those trying to conceive and those using them for natural family planning.
- Increasing focus on career and delayed motherhood: With women prioritizing careers, ovulation tests help them optimize their chances of getting pregnant within a desired timeframe.
- Growing awareness of fertility issues: Open discussions about fertility and the ease of using ovulation tests encourage proactive management of reproductive health.
- Shift towards home-based health monitoring: Ovulation tests provide a convenient and private way to track fertility in the comfort of one’s home.
- Development of technologically advanced kits: Digital ovulation tests with features like fertility calendars and smartphone connectivity are gaining popularity.
Key Players in the Global Ovulation Test Kit Market:
Some of the key players in the global Ovulation Test Kit market include Swiss Precision Diagnostics GmbH, Church & Dwight Co. Inc., Prestige Consumer Healthcare, Inc., Hilin Life Products, Fairhaven Health LLC, Geratherm Medical AG, Piramal Enterprises Ltd, NecLife, and others.
- In August 2021, Crown Laboratories, a prominent global skincare company under Hildred Capital Management LLC portfolio, along with L Catterton, the largest consumer-focused private equity firm, announced the acquisition of StriVectin. The transaction is slated to finalize by mid-September 2021, pending regulatory approvals and customary closing conditions.
- June 2021 saw bioMérieux’s announcement of the distribution of the REVEAL Rapid AST system in Europe, bolstering the rapid testing kits segment in the European market.
- In April 2021, actress Jordana Brewster teamed up with Clearblue® for the Real Talk with Conceiving Hood Campaign, aimed at raising awareness about women’s fertility challenges and conception difficulties.
Get Comprehensive Market Data: Download the Complete Ovulation Test Kit Market Report
Key Segments Covered in the Ovulation Test Kit Industry Survey:
By Product Type:
- Urine-Based Ovulation Test Kit
- Test Strip Method
- Mid-Stream Method
- Saliva-Based Ovulation Test Kit
- Salivary Ferning Ovulation Test Kits
By End User:
- Hospitals
- Clinics
- Diagnostic Centers
- Fertility Centers
- Home care settings
- Other End Uses
By Region:
- North America
- Europe
- Asia-Pacific
- Middle East & Africa
- Latin America
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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