The frozen pet food market is projected to grow at a CAGR of 5.2% throughout the assessment period. In 2024, the market is anticipated to generate revenue of approximately USD 15,351.24 million, with forecasts indicating an increase to USD 25,595.4 million by the end of 2034.
A major driver in the market is the humanization of pets, which has significantly increased interest in pet food choices. Pet owners are becoming increasingly conscious about their pets’ diets, mirroring the trends they follow for their own food.
The pet food industry is reflecting the growing demand for natural products, similar to trends in human food. There is a heightened emphasis on avoiding artificial ingredients, with many manufacturers opting for chilled or frozen pet foods to convey their naturalness. These products can be easily identified by their natural claims, whether in supermarkets or other retail channels.
Retailers are seizing the opportunity created by the strong response to frozen and chilled pet foods by launching their own lines. For example, in 2022, Asda in the UK introduced a private label range of frozen pet foods, while Mars acquired Nom Nom Nom, a company specializing in custom chilled meats for pets.
Currently, the market is in the education and acceptance phase, with many consumers still needing to learn about the benefits of fresh and frozen pet food.
As pet health becomes an increasing concern for pet owners, there is a growing demand for functional frozen pet foods. Pet parents are seeking products with higher nutritional value in their ingredient lists.
Competitive Landscape
Key players are expanding their range of raw frozen pet food products in response to growing demand for natural and minimally processed options. These products are often marketed for their digestion-enhancing benefits and overall health advantages.
The industry is diversifying its offerings with various protein sources, freeze-dried options, and grain-free formulations. Additionally, companies are developing products tailored to address specific health issues, such as allergies, across different breeds and age groups.
To address common challenges faced by pet owners, such as limited storage and busy lifestyles, manufacturers are introducing subscription services for frozen pet food. They are also providing smaller portion sizes to better suit single-pet households, which helps reduce waste and allows for more precise portion control.
Recent Developments Giving Shape to the Frozen Pet Food Market
- In January 2023, Choice Pet Products revealed its first endeavor in raw and frozen pet food category. The distributor included raw and frozen formats to its consistently increasing offerings.
- In March 2022, Petco Health and Wellness Co. announced that it will be developing its own fresh and frozen pet food along with JustFoodForDogs. This partnership is expected to strengthen the former’s position in the fresh and frozen premium food category. Additionally, it will meet the growing demand from pet owners.
- In June 2023, BrightPet Nutrition Group acquired Raw Advantage, which is a leading manufacturer of frozen raw and freeze-dried pet food and treats categories.
- In October 2023, Vital Essentials partnered with Yelloh, previously known as Schwan’s Home Delivery, to provide frozen pet food delivery service. Vital Essentials, through this partnership, has the opportunity to give pet owners a premium offering in the frozen and freeze-dried dog food business.
Manufacturers and Suppliers of the Frozen Pet Food Market
- Canvasback Pet Supplies
- Carnivore Meat Company LLC
- Primal Pet Foods Inc.
- Steve’s Real Food
- Stella and Chewy’s LLC
- Kiezebrink
- PetSmart LLC
- Northwest Naturals
- Raw Paws Pet Food
- Bravo
- Tucker’s
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Frozen Pet Food Market Research by Categories
Various Pet Care Types Catered by Frozen Pet Food Industry:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Others
Key Nature Segments that Distinguish Frozen Pet Food:
- Organic
- Conventional
Top Sources of Frozen Pet Food Products:
- Animal Derived
- Plant Derived
- Insect Derived
Various Sales Channel Adopted for Frozen Pet Food:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Pet Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- eCommerce Platform
Different Markets for Frozen Pet Food are:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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