The scented candle market is projected to reach a valuation of USD 5.64 billion by 2033, up from USD 3.76 billion in 2023. As people around the world increasingly seek comforting and pleasant home environments, the market is expected to grow at a CAGR of 4.10% from 2023 to 2033.
Recent times have seen a surge in soothing and mindfulness activities worldwide, benefiting markets such as scented candles, which create the ideal ambiance for these practices. As more individuals recognize the value of a calming and relaxing environment, scented candles have become a popular choice for enhancing self-care routines and promoting well-being.
In addition to personal use, scented candles are also employed in various commercial settings. Spas, wellness centers, and massage therapy studios utilize them to create a pleasant atmosphere for clients. The demand for scented candles has increased recently, especially with their integration into the home décor industry. They not only enhance a room’s aesthetic appeal but also foster a welcoming environment.
Moreover, the growing significance of scented candles is tied to their role in modern therapies like aromatherapy. Short video platforms and social media influencers have made it easy to learn about the therapeutic benefits of scented candles, further accelerating the market’s growth globally.
Post-pandemic, the demand for products offering a soothing and calm experience has experienced a significant surge. This growing trend toward personal care and mental well-being has also benefitted the markets for products like scented candles. Scented candles are gaining tremendous popularity, especially in urban areas, where people desire mindfulness and relaxation
Key Takeaways from the Scented Candle Market Report
- The scented candle market is expected to grow by 4.10% for the forecast period of 2023 to 2033.
- Container-based candles dominate the global scented candle market, with an overall revenue share of 56.60%.
- When it comes to shape, round candles capture a significant 56.30% share of the global scented candle market revenue.
- China is the leading market for scented candles, with a remarkable growth rate of 7.80% CAGR from 2023 to 2033.
- China is followed by Japan (6.20%), Singapore (4.80%), and Australia (4.50%) in terms of scented candle market growth.
Competitive Landscape of the Scented Candle Market
The competitive landscape of the scented candle market is still in its early stages. Global players have minimal penetration in rural areas of developing and underdeveloped countries. With only a few international brands targeting a niche audience, this market remains largely untapped, presenting significant opportunities for new entrants and innovative local businesses to establish themselves and capture substantial market share.
Recent Developments
- In March 2023, Yankee Candle launched a new line of scented candles made with sustainable soy wax. The line features a variety of scents, including lavender, vanilla, and citrus.
- In February 2023, Bath & Body Works launched a new line of scented candles inspired by aromatherapy. The line features scents such as eucalyptus, peppermint, and lavender.
- In January 2023, Diptyque launched a new line of scented candles inspired by nature. The line features pine needles, fig leaves, and jasmine.
Key Companies in the Scented Candle Market
- MVP Group International, Inc.
- Newell Brands
- Estee Lauder Companies
- NEST New York
- Thymes, LLC
- L Brands
- Portmeirion Group Plc
- The Yankee Candle Co. Inc.
- The White Barn Candle Co.
- The Village Candle
- Bridgewater Candles
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Scented Candle Market By Category
By Product Type:
- Container-Based Scented Candles
- Pillar Scented Candles
- Others
By Consumer Orientation:
- Male
- Female
By Shape:
- Round
- Flower
- Heart
- Oval
- Others
By Number of Wicks:
- Single Wick
- Multi Wicks
By Sales Channel:
- Hypermarkets / Supermarkets
- Specialty Stores
- Independent Departmental Stores
- Convenience Stores
- Online Retailers
- Wholesalers & Distributors
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa
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