The Middle East and Mediterranean tahini industry is expected to be valued at USD 989 million in 2024. Demand in the region will likely rise at 9.3% CAGR during the forecast period, with total industry size reaching USD 1,543 million by 2034.
The Middle East and Mediterranean area is the traditional powerhouse for producing tahini, and thus the industry has established a firm base in the region. Both the raw form of tahini and its use in various dishes is famous in the region.
Arabic people are infamous throughout the world for their consumption of sweet products. This is borne out by the climbing sales of sweet products in the region. As a result, the demand for tahini, which is a part of many sweets, also benefits.
Apart from sweets, the use of tahini in various Middle Eastern delicacies is set to continue sweetening the deal for manufacturers. Baba ghanoush and hummus are two delicacies where the continued use of the condiment is benefitting demand immensely.
As the number of eateries, bakeries, and hotels rise in the Middle East and the Mediterranean, the demand is progressing. The clamor for savory and delicious treats in hotels and eateries ensures demand for tahini keeps chugging along.
“The continued popularity of the condiment is being augmented by the rise in vegan and vegetarian consumers. Thus, investors have the opportunity to appeal to both tradition-minded consumers and the younger generation,” says a lead analyst at Future Market Insights (FMI).
Key Takeaways from the Middle East and the Mediterranean Tahini Industry
- The Middle East and Mediterranean tahini industry is projected to be valued at USD 989 million in 2024.
- Demand in the Middle East and Mediterranean is set to increase at a CAGR of 3% over the projected period.
- By 2034, the industry value is expected to have shot up to USD 1,543 million.
- Pastes and spreads are the top product type, accounting for 4% of the industry share in 2024.
Who is Winning?
The Middle East and Mediterranean tahini industry is dominated by local players, who have established a name for themselves by supplying the region with the condiment for a prolonged period of time. Some of the prominent companies in the sector include El Rashidi El Mizan, Haitoglou Bros S.A., Al-Wadi Al-Akhdar S.A.L., Prince Tahina Ltd., and Halwani Bros. Co.
Leading players are focusing on increasing their production capacities to meet growing consumer demand. Similarly, strategies like mergers, collaborations, new facility establishments, and acquisitions are becoming prevalent in the industry.
Industry Updates
- In July 2023, a restaurant specializing in Lebanese cuisine and including tahini in many of its dishes was established in Dubai, the United Arab Emirates. The restaurant is appropriately named Tahini.
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Future Market Insights (FMI), in its new offering, provides a thorough, detailed and unbiased analysis of the Middle East and Mediterranean tahini industry, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034.
The study provides compelling industry insights based on product type (paste and spreads, halva and other sweets, and sauces and dips) and region (Middle East Excluding GCC, North Africa, GCC (Gulf Cooperation Council), and Mediterranean Europe).
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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