The probiotic for kids market, valued at US$ 1,769.0 million in 2024, is forecasted to witness substantial growth, reaching US$ 2,746.6 million by 2034, with a solid CAGR of 5.30%. This growth is propelled by increasing awareness among guardians about the importance of gut health for children and the proven effectiveness of probiotics in addressing digestive disorders and boosting immunity in kids.
Guardians are increasingly recognizing the significance of maintaining their children’s gut health, driving demand for probiotic products tailored for kids. With rising concerns about the side effects of conventional medications, parents are turning to natural and safe solutions like probiotics to support their children’s health.
Growing Factors:
- Pediatricians recommending probiotics for children’s overall well-being.
- Advancements in research and development uncovering multiple health benefits of probiotics for kids.
- Manufacturers focusing on developing innovative and kid-friendly probiotic formulations.
- Growth of the eCommerce sector, providing convenient access to probiotic products for a larger consumer base.
Investors in the B2B industry growth sector can capitalize on the burgeoning probiotic for kids market. With a projected CAGR of 5.30% and a forecasted value of US$ 2,746.6 million by 2034, strategic investments in product innovation, distribution channels, and marketing initiatives can yield substantial returns.
Business Growth Headlines:
- Probiotic for Kids Market Set to Surpass US$ 2.75 Billion by 2034, Investors Eye Lucrative Opportunities
- Investors Alert: Probiotic for Kids Sector Gains Momentum with 5.30% CAGR Growth Projection
- Unlocking Growth Potential: Probiotic for Kids Market Thrives, Forecasted to Reach New Heights
Growing Importance of Liquid Drops and Hypermarkets:
- Liquid drops are the top product in the probiotic for kids market, capturing 39% of the market share in 2024, offering convenience and ease of consumption for children.
- Hypermarkets/supermarkets are the primary sales channel, accounting for 54% of the market share in 2024, providing a one-stop destination for parents to access a wide range of probiotic products for their kids.
Key Regional Insights:
- United States: Projected to experience significant growth with a CAGR of 31.20%, driven by the increasing number of millennial parents and the availability of probiotic products through online and offline channels.
- Germany: Expected to witness robust growth with a CAGR of 24.40%, fueled by the country’s culture of health consciousness and the popularity of personalized nutrition trends.
- Japan: Forecasted to progress at a CAGR of 10.70%, supported by advancements in research and technology, enabling the development of innovative probiotic products for children.
- China: Anticipated to inflate at a CAGR of 14.30%, driven by growing awareness of probiotic benefits and increasing demand for preventive healthcare products among consumers.
- Australia & New Zealand: Set to grow at a CAGR of 6.70%, with industry players focusing on collaboration and innovation to expand market growth in these regions.
Key Market Challenges:
- Probiotic products for kids are relatively expensive compared to conventional alternatives, limiting affordability and accessibility for certain consumer segments.
Competitive Landscape
The probiotic for kids market is highly competitive, with the presence of several established and emerging players. Key market players are concentrating on product innovation and development, strategic collaboration with other industries or sectors, and mergers and acquisitions to strengthen their market position. The manufacturers are investing in research and formulation to meet the new strains and dosage to improve efficacy and consumer health.
Specifically, in China, Nestle’s Garden of Life has launched two new probiotic products that are more helpful for the growth of kids and their immune health. On the other hand, the Daily Synbiotic, an award-winning synbiotic for adults, is now available for children’s health, expanding the company’s goal to protect the next generation with probiotics.
Recent Development
- In January 2024, the Hong Kong biotechnology firm GenieBiome set its sights on expanding its probiotic range in the Singapore market, including clinically examined options to improve eczema in younger kids.
- In September 2022, Nestle’s Garden launched two new probiotic products for children’s growth and immune health, addressing special needs in China.
- In April 2022, the microbiome science company launched its first pediatric innovation, PDS-08™ Pediatric Daily Synbiotic. This two-in-one powdered synbiotic contains 9 probiotic strains and a fiber-based prebiotic. Seed’s DS-01™ Daily Synbiotic, an award-winning synbiotic for adults, is now available for children’s health. The company’s objective is to advance the next generation of probiotics.
Key Companies in the Probiotic for Kids Market
- Culturelle
- BioGaia AB
- Nutrition Care
- BIOSTIME
- Natural Factors Inc.
- NOVA Probiotics
- Jarrow Formulas
- Life-Space
- The Clorox Company
- Dr. Willmar Schwabe Group
- Church & Dwight Co. Inc.
- Swanson
Key Segments
By Product:
- Liquid Drops
- Powder
- Ready-to-feed Liquids
- Chewable Tablets
- Gummies
By Strain Type:
- Lactobacillus
- Streptococcus
- Bifidobacterium
- Propionibacteria
- Enterobacteria
- Saccharomyces
By Sales Channel:
- Hypermarket/Supermarket
- Specialty Stores
- eCommerce
- Drug Stores & Pharmacies
- Health & Wellness Stores
- Convenience Store
- Departmental Stores
- Mass Grocery Retailers
By Region:
- North America
- Europe
- Latin America
- Asia Pacific excluding Japan (APEJ)
- Japan
- Middle East & Africa
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