The breakfast cereal market is likely to hold a valuation of USD 68.87 billion by 2033. As of 2023, the market value is USD 43.87 billion. As the demand for easy-to-prepare breakfast options foresees growth, the breakfast cereal market, too, is expected to grow by 4.6% from 2023 to 2033.
The demand for breakfast cereals is expected to rise in the coming years as global awareness about daily food choices increases. Consumers are placing a higher emphasis on convenience and healthier breakfast options, driving substantial market growth. Major players in the industry are responding by offering a diverse array of cereal products to appeal to all age groups, from young children to adults.
Urban residents are the largest consumers of breakfast cereal products, driven by their fast-paced lifestyles. The convenience and quick preparation of cereals align perfectly with their busy mornings, making these products a favored choice. Additionally, breakfast cereals appeal to a broad range of consumers, including households in need of convenient meal solutions, health-conscious individuals, students seeking easy breakfast options, and children drawn to colorful and entertaining cereal choices.
Ready-to-eat breakfast cereals have surged in popularity due to their convenience and time-saving benefits. Young consumers, in particular, are increasingly drawn to these cereals for their quick and hassle-free preparation, which eliminates the lengthy recipes associated with traditional breakfasts. To meet this growing demand, brands continually introduce a diverse range of flavors and innovative options, driving the ongoing expansion of the breakfast cereal market.
Key Takeaways from the Breakfast Cereals Market Report
- The breakfast cereal market is expected to grow at a modest rate of 4.6% from 2023 to 2033.
- Ready-to-eat breakfast cereal dominates the global market with an overall revenue share of 65.5%.
- Australia is the leading market for packaging tensioners, with a CAGR of 14.6% from 2023 to 2033.
- The anticipated market CAGR of Germany is 9.2%, Japan is 7.9%, the United States is 7.9%, and China is 7.4% in terms of breakfast cereal market growth.
- Supermarkets dominate the sales channel segment with a global revenue share of 38.50%
Competitive Landscape of the Breakfast Cereal Market
The breakfast cereal market has become saturated because of a large number of businesses serving international as well as local markets. New businesses and startups have a very tough time breaking into the market due to the dominance of global brands. Early morning cereal continues to be in high demand, and established brands continue to innovate by providing new flavors, healthier substitutions, and handy packaging.
Key Companies in the Breakfast Cereal Market
- Kellogg Company
- Marico Ltd.
- B&G Foods Inc.
- Bagrrys India Ltd.
- General Mills Inc.
- Nestle S.A.
- Pepsico Inc.
- Bob’s Red Mill
- Weetabix Ltd
- Erewhon
- Post Holding Inc.
- MOM Brands Company
- Others
Recent Developments in the Breakfast Cereal Market
- Kellogg’s India introduced Kellogg’s Pro Muesli, a 100% plant-based muesli with a high protein content. In August 2021, Kellogg’s unveiled Froot Loops, a multigrain cereal comprising corn, wheat, and oats.
- General Mills launched a series of instant oatmeal cereals with a strategic focus on offering healthy and appealing breakfast options for young children. The company aims to instill healthy eating habits early in a child’s life by providing fun and nutritious oatmeal choices.
- Quaker, a prominent brand in India’s oats segment, expanded its product offerings by entering the Ready-to-eat (RTE) cereal market. It introduced Quaker Oats Muesli, a delicious, innovative, and contemporary breakfast option, further diversifying its product portfolio.
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Key Segments
By Nature:
- Organic
- Conventional
By Product Type:
- Ready-to-Eat
- Hot Cereal
By Sales Channel:
- Modern Trade
- Traditional Grocery Stores
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Asia
- Middle East and Africa
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