According to Future Market Insights (FMI), the natural food colors market sales are estimated to be worth 1,835.8 million USD in 2024 and are projected to reach a valuation of 3,679.4 million USD by 2034, expanding at a robust CAGR of 7.2% from 2024 to 2034.
The global landscape of naturally derived colorants is experiencing significant growth, driven by shifting consumer preferences, stringent regulatory measures, and strategic initiatives by key industry players. Consumer demand for clean-label products has intensified, with individuals increasingly seeking foods free from synthetic additives.
Color has a profound impact on how people feel about food. It is considered to be the most important product-intrinsic sensory signal when it comes to affecting people’s judgements of the likely flavor and taste of food and beverages.
Color-giving substances were initially produced in domestic kitchens from locally grown plants or already-existing natural sources. Due to the industrialization of food production, food colors that were reliable across all production batches and stable for the duration of products’ shelf lives were needed.
Recent years have seen rapid expansion across a wide range of industries, thanks to the global economy’s adoption of digitization. Due to rising internet usage among consumers and the simplicity of online transactions, several natural food color producers are choosing online channels for their product promotion and sales. Consumers also favor making purchases from online merchants, which encourages businesses to strengthen their online presence.
“The only pertinent challenge that market players have to overcome involves the pricing of natural food colors. As of now, natural food colors are more expensive than synthetic variants. However, in the coming years, increasing investments in research & development should allow players to offer competitively-priced products to consumers.” –Nandini Roy Choudhury, Client Partner at Future Market Insights
Who is Winning?
Due to the rising demand for natural food colors, several leading manufacturers are focusing on offering it at the best possible pricing. To increase their market share and manufacturing capacity while expanding their industrial footprints, businesses are relying on integrated production methods. Leading producers of natural food colors are investing in employing multiple raw materials so that they can diversify production.
Leading players operating in the natural food colors market are Archer Daniels Midland, Sensient Technologies Corporation, Döhler GmbH, Symrise AG, Naturex S.A., Kalsec Inc., DDW The Color House Corporation, Chr. Hansen Holding A/S, McCormick & Company, Aakash Chemicals and Dyestuffs, San-Ei Gen F.FI Inc., ROHA Dyechem Pvt. Ltd. (JJT Group), GNT International BV (EXBERRY), Adama Agricultural Solutions Ltd. (LycoRed), and AFIS (Australian Food Ingredient Suppliers).
Natural Food Colors Market by Category
By Pigment Type:
- Carotenoid
- Beta carotene
- Annatto
- Lutein
- Lycopene
- Curcumin
- Anthocyanin
- Paprika extract
- Spirulina extract
- Chlorophyll
- Carmine
By Functionality:
- Dairy Food Products
- Beverages
- Packaged Food/Frozen Products
- Confectionery and Bakery Products
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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