The vegan cat food market is forecasted to expand at 6% CAGR over the estimated period, as per FMI’s analysis. The industry’s size is predicted to reach a market value of USD 9,291 million in 2023.
Growing ethical concerns regarding the killing of animals for food are driving significant growth in the vegan cat food market. Many consumers now perceive a plant-based diet as a healthier and more nutrient-rich option for both pets and humans. This shift is particularly evident among environmentally conscious pet owners who prefer vegan cat food to reduce their carbon footprint, opting for alternative fat sources like coconut oil instead of animal-based fats. Such changes are crucial since cats require fats to maintain their energy levels and support skin and coat health.
Additionally, the rising awareness of the health benefits associated with vegan diets is further propelling market demand. A vegan diet is often viewed as healthier due to lower saturated fats and cholesterol, alongside higher levels of antioxidants and fiber. As the prices of dairy and meat products continue to soar, vegan cat food offers a more affordable alternative. Manufacturers are responding by innovating their vegan product lines, developing new formulations to meet consumer demand, and increasing advertising investments to boost sales and revenue in this growing segment.
The vegan cat food market is witnessing significant growth, driven by the increasing awareness of animal welfare, health concerns, and environmental sustainability. As more pet owners seek ethical alternatives for their pets, the demand for plant-based cat food options is on the rise. Here’s a closer look at the current landscape and future prospects of the vegan cat food market:
- Market Growth and Trends
- Rising Demand: The vegan pet food segment is expanding, with a notable increase in vegan and vegetarian formulations for cats. This trend is fueled by a growing number of consumers adopting vegan lifestyles and seeking similar options for their pets.
- Innovative Products: Companies are innovating to create nutritionally balanced vegan cat foods, incorporating high-quality plant proteins and essential nutrients. Brands are focusing on ingredient transparency and sustainability, appealing to health-conscious pet owners.
- Consumer Awareness
- Education and Advocacy: Increased educational efforts regarding pet nutrition are prompting consumers to explore plant-based diets for their pets. Advocacy from veterinarians and pet nutritionists also plays a significant role in shifting perceptions about vegan diets for cats.
- Health Benefits: Many pet owners are drawn to vegan cat food due to perceived health benefits, such as improved digestion, weight management, and reduced allergies.
- Market Challenges
- Nutritional Concerns: One of the main challenges is ensuring that vegan cat food meets all the nutritional needs of felines, as cats are obligate carnivores. Manufacturers are addressing this by fortifying products with essential vitamins and minerals.
- Skepticism from Veterinarians: Some veterinarians remain skeptical about the adequacy of vegan diets for cats, which may hinder widespread acceptance among pet owners. Ongoing research and clear communication about nutritional adequacy are essential to overcome this barrier.
Top Highlights from the FMI’s Analysis of the Vegan Cat Food Market:
- The United States vegan cat food industry is expected to constitute more than 33% of the overall market in 2023.
- Germany’s vegan cat food industry acquired 17% of the global market in 2022.
- Japan’s vegan cat food industry is projected to gain more than 1% of the overall market in 2023.
- The United Kingdom vegan cat food industry is estimated to register a CAGR of 8.7% over the forecast period.
- China market is expected to record a CAGR of 4.3% in the coming years.
- India’s vegan cat food industry is anticipated to attain a CAGR of 3.4% in the estimated period.
- Based on product type, the kibble/dry segment is projected to get more than 35% over the forecast period.
- Based on pet type, the kitten segment is expected to acquire above 35% in the coming years.
Market Watch: New Innovations in the Market
- In December 2020, Veggie Animals, a Spanish brand, introduced vegan food for cats. The company extended its product range to incorporate new Veggie Animals PLUS for cats. The product can be consumed by adult cats and is available in the formats of 2kg and 12.5kg throughout Europe.
- In October 2022, Peterra Kitchen, which is a “plant-forward” startup of pet food, released new baking mixes for cats and dogs. The plant-based mixes can be deployed to create cat food mix-ins and dog treats. These mixes consist of “health-protective” herbs and spices composed of prebiotics, fiber, and antioxidants to support pets’ gut health.
Top 10 Key Companies Profiled in Vegan Cat Food Market
- Benevo
- Wysong
- Evanger’s Dog & Cat Food
- Nature’s Recipe
- My Aistra
- Evolution Diet
- Cannapple
- Eco Dog and Cats
- Nature’s diet
- Dr. Good pet
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Vegan Cat Food Market by Category
By Product Type:
- Kibble/Dry
- Extruded
- Baked
- Coated
- Dehydrated Food
- Treats and Chews
- Pastes
- Creams/Cream Snacks
- Crunchy Snacks
- Chew Sticks
- Tablets
- Biscuits
- Freeze-Dried Raw
- Wet Food
- Frozen
- Powder
- Freeze-Dried Food
By Age Group:
- Kitten
- Adults
By Distribution Channel:
- Store-based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Mom and Pop Stores
- Pet Stores
- Discounters
- Independent Grocery Retailers
- Drugstores
- Other Retail Formats
- Online Retailers
By Packaging:
- Pouches
- Bags
- Folding cartons
- Tubs & Cups
- Can
- Bottles & jars
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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