In 2023, the global beetroot powder market reached a valuation of USD 474.7 million, driven by its expanding nutritional benefits and versatile applications. The market is projected to experience a steady CAGR of 4.6% from 2023 to 2033, with sales expected to reach approximately USD 741.7 million by the end of the forecast period.
The demand for beetroot powder as a natural colorant, combined with rising interest in organic and nutrient-rich foods, is fueling market growth. Beetroot powder is rich in vitamins, minerals, and antioxidants, and as a natural source of nitrates, it supports athletic performance and enhances blood circulation.
Increasing consumer awareness of these health benefits further boosts demand. The personal care and cosmetics sectors present additional growth opportunities, though challenges remain, including high production costs, availability of alternative products, and limited consumer knowledge. Navigating regulatory requirements and staying competitive with ongoing innovations are also critical. Success in this dynamic market will depend on leveraging growth drivers, seizing emerging opportunities, addressing key challenges, and adapting to evolving trends.
Key Takeaways
- The Astonishing Growth of India: India has a remarkable 15.9% economic growth rate, reflecting its strong and thriving economy.
- The United States and Japanese Performance Resilient Economies of the United States and Japan are highlighted by their consistent growth rates of 8.5% and 8.0%, respectively.
- Germany’s Consistent Growth: Germany continues to develop at a strong 4.1% annual rate, underscoring its resilience and dominance in the European market.
- China’s Moderate Expansion: China has been expanding at a moderate pace, with a 3.4% growth rate reflecting a conscious effort to achieve sustainable development rather than quick growth.
- Moderate Growth in Australia and the UK: With moderate growth rates of 3.0% and 2.5%, respectively, Australia and the United Kingdom are showing consistent economic performance.
Competitive Landscape
Key providers of beetroot powder are implementing a range of strategies to boost sales and gain a competitive advantage in the global market. These include launching new products, securing approvals, forming partnerships, collaborating, and pursuing acquisitions and mergers.
For instance:
- Nature’s Way introduced Beet Root Powder in February, which supports antioxidant pathways and free radical scavenging activity.
- AS-IT-IS launched its new product, beetroot powder, in November 2020. It is completely natural and free of chemicals. This improves immunity, memory, and energy.
Key Companies Profiled
- Yesraj Agro Exports Pvt. Ltd
- Bioglan
- Nature’s Way Products LLC
- Super Sprout LLC & Juices International Pty Ltd.
- NutraMarks Inc.
- Radiance Ltd.
- Go Superfood
- Natures Aid Ltd.
- Botanical Ingredients Ltd
Access the full report for detailed market trends.
Key Segments of Beetroot Powder Industry Survey
By Type:
- Organic
- Conventional
By End Use:
- Ingredient
- Packed food
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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